Jason Yau

Jason Yau is the Co-founder and VP of Product at iDerive, a position he has held since March 2023. Based in San Diego, California, he is recognized for his expertise in analytics and e-commerce growth strategies. Yau has a strong background in business strategy, acquisition and retention marketing, operations, business analytics, and profit optimization across various departments.1

Professional Background

• Current Role: Co-founder & VP of Product at iDerive (March 2023 - Present)
• Previous Experience:
  • Product Analytics (Data Scientist) at Instagram (January 2022 - March 2023)
  • President at CanvasPeople (May 2020 - January 2022)
  • VP of E-commerce & General Manager at CanvasPeople (June 2018 - May 2020)
  • Senior Director of Ecommerce & Analytics at Colorescience (November 2017 - June 2018)
  • Director of Digital Marketing & Analytics at Colorescience (August 2014 - November 2017)
  • Various roles in analytics and marketing at Provide Commerce and other firms from 2004 to 2014.1

Education

Yau graduated from Princeton University with a Bachelor of Science in Engineering (BSE) from 2000 to 2004.1

Skills and Specialties

His specialties include:

• Operations
• Business Intelligence
• E-commerce
• Retention Marketing
• Email Marketing
• Inventory Management
• Website Optimization

Yau emphasizes the importance of technology and data analysis in simplifying complex e-commerce challenges, showcasing his commitment to leveraging analytics for business improvement.1