Jason Vana

Jason Vana is the Founder and CEO of SHFT Agency, a brand positioning agency based in West Chicago, Illinois.1 He has over 20 years of experience in building brand strategies and is known in professional circles as #sassyjason for his sarcastic takes on bad branding, marketing, and sales tactics.23

Professional Background

Jason founded SHFT Agency in October 2019.1 The agency focuses on transforming B2B service companies into the preferred choice for their ideal customers. SHFT Agency specializes in:

• Brand Strategy
• Brand Design
• Content Strategy
• LinkedIn Marketing

Under Jason's leadership, SHFT Agency clients typically see a 20%+ increase in revenue through implemented brand and content strategies.1

Previous Experience

Before founding SHFT Agency, Jason held several key positions:

• Marketing Director at Fusion Tech Integrated Inc. (February 2014 - November 2021)

  • Increased company revenue by $3.5 million and market share by 35% in 1.5 years
  • Developed the company as a top brand in the food processing industry1

• Founder / Executive Director at Ignite Student Ministries, Inc. (October 2010 - Present)

  • Leads an international non-profit operating in the USA and Czech Republic1

• Marketing Consultant / Graphic Designer (January 2008 - October 2016)1

Expertise and Approach

Jason's approach to brand strategy emphasizes uncovering and communicating a business's uniqueness to attract the right clients. He focuses on three key areas:

1. Identifying what makes a business unique
2. Effectively communicating that uniqueness
3. Creating an experience that showcases the business's unique qualities1

Jason is also known for his content creation, particularly on LinkedIn, where he shares insights on branding, marketing, and business growth strategies.4