Jason Tissera

Jason Tissera is the Founder and CEO of Upmarket, a sales acceleration platform that helps SaaS companies convert free sign-ups into paying customers by leveraging product data and lifecycle marketing strategies. He has held this position since December 2019, demonstrating a commitment to enhancing sales processes through innovative technology solutions.12

Professional Background

Before founding Upmarket, Tissera had a diverse career in technology and business development:

• Herd: He founded this educational platform for blockchain companies, which operated from November 2018 to December 2019.
• BlockApps: Tissera worked as a Project Management Consultant and Head of Training, focusing on delivering SaaS solutions for private blockchains.
• CredSimple: He contributed as a Business Development Manager and Account Executive, helping to pivot the company towards finding product-market fit in the healthcare sector.
• SAP: His early career included various roles at SAP, where he was involved in technical implementations and sales support across multiple products.13

Education

Tissera holds a Bachelor of Business Administration in International Business from the Lazaridis School of Business & Economics at Wilfrid Laurier University. He also completed a course in Negotiation and Leadership at Harvard Law School in 2020.1

Contributions and Vision

Under Tissera's leadership, Upmarket has positioned itself as a comprehensive solution for sales teams, integrating features like in-app calling and automated tools to enhance productivity. He emphasizes the importance of a robust communications infrastructure to support global operations and improve user experience.2