Jason Small

Jason Small is a seasoned professional in brand reputation, storytelling, content strategy, and marketing communications. He currently works at Verizon, where he holds the position of Owned Content Strategy: Reputation-based Editorial & Storytelling.1

Career Overview

Jason's career has been centered around storytelling, starting as an actor and evolving into a content strategist. He specializes in uncovering the story behind the story and implementing content best practices.1

Current Role at Verizon

At Verizon, Jason has been working since February 2017 in his current role. His responsibilities include:

• Developing and executing reputation-based initiatives
• Creating storytelling strategies for Verizon, a major U.S. corporation
• Driving awareness, desire, and action into sales funnels
• Changing perceptions about the company

Under his leadership, Verizon's online content has achieved significant recognition:

• Ranked third in 2023 in the Bowen Craggs Index of Online Excellence
• Achieved top 10 globally in 2020 for corporate digital editorial content1

Previous Experience

Before his current role, Jason held other positions at Verizon:

• Global Digital Communications Manager at Verizon Enterprise Solutions (July 2012 - October 2015)
• Editor-in-chief of Verizon Enterprise Solutions' News Center
• Developed content strategy and oversaw editorial calendar for a team of 12+ contributors1

Skills and Expertise

Jason's expertise includes:

• Brand reputation management
• Storytelling and content strategy
• Marketing and communications
• Team leadership
• Cross-functional collaboration

Philosophy

Jason believes in the power of compelling stories to deliver engagement and drive recall, reach, and action. His background in corporate, agency, and startup environments gives him a big-picture mindset while understanding common cross-functional goals and challenges in businesses of all sizes.1