Iowa State University

Senior Digital Operations Manager at UPtv

- Worked directly with site and app developers to build and deploy the new aspire.tv website as well as aspireTV's first ever app.

- Managed all content posted to the website, all website improvements, app improvements, and maintained website operation. Also built UPliftSomeone.com, Press.UPEntertainment.com, Sales.UPEntertainment.com, and CineRomantico.com from the ground up.

- After proposing that we redesign the aspireTV website, led the efforts with developers and made numerous improvements through PHP edits and various optimizations. This yielded the fastest website in the history of the company and double-digit percentage improvement in numerous engagement metrics. The approach saved the company tens of thousands of dollars and yielded a website with dramatically enhanced user experience and content discovery.

- Strategized, crafted, and deployed all consumer e-mail communications in MailChimp and Hubspot. Updated templates.

- Served as UP Entertainment's lead SEO point person and yielded the top organic spot for key terms for both UPtv.com and UPFaithAndFamily.com.

- Assisted with technical issues on our sister network's website, Aspire.tv, and our subscription streaming service platform, UPFaithAndFamily.com.

UPtv

Senior Digital Operations Manager

- Managed the "My UPtv Movies" project -- the company's first app of this magnitude. Ran point on all competitive analysis and wireframing. Worked directly with creative services team on comps and developer on UX / logic and back end configuration.

- Managed UPtv.com's 2020 website redesign. Was one of two primary parties involved (self + Digital VP) with competitive analysis and wireframing. Worked directly with our developer on UX, and our creative services team on all visual assets. Acquired and added all assets required for launch of the fastest and most stable website in UPtv history.

- Produced and maintained the network's site via content management systems / CMS (Drupal and Wordpress).

- Over the course of a single month in 2013, delivered 50% more unique users than were tallied in all of 2011 and 2012 -- COMBINED.

- Set and/or broke site records for traffic including, but not limited to: single day video views, monthly uniques, monthly page views, concurrent users, and monthly video views.

- In less than two years, I doubled pages per session and time on site, while cutting bounce rate in half.

- Produced event coverage in May '19 that yielded our best original video day ever.

- Curated, crafted and posted uplifting blogs, many of which delivered millions of page views each.

- Wrote copy and built pages for UPtv.com and UPFaithandFamily.com.

- Wrote and coded newsletters in HTML for IBM Marketing Cloud, SalesForce Marketing Cloud, MailChimp, and Hubspot for UPtv.

- Delivered 100%+ growth in video views each of the first three years.

- Grew UPtv's YouTube channel from 75K views in 10/13 to 100MM in 12/21.

- Wrote headlines and descriptions for all content and posted to the site. Edited video using Adobe Premiere.

- Conceptualized a webisode series to run in tandem with the network's most popular show.

- Created and assigned original editorial content.

- Trafficked ads using DFP / Google Ad Manager.

- Led SEO efforts for multiple websites.

Digital Channel Manager

- Edited classic NBA games using Final Cut Pro and delivered for air on NBA TV.

- Selected soundbites, worked with editors to gather b-roll and edit features for MLB Postseason on TBS.

- Researched information for use in graphics.

- Prepared elements for use in pre-game shows, post-game shows and live remote broadcasts.

- Ceased working with Turner to prepare for the birth of my second daughter (April, 2015).

Turner Broadcasting System

Associate Producer / Editor (Freelance)

- Worked with a videographer and reporter to shoot scenic footage and interviews with New York Mets players and managers.

- Shot and delivered videos for use on SNY's social media platforms and website.

- Delivered the key points of press conferences and locker room interviews to studio producers for quick turnaround in their live pre-game and post-game shows.

- Due to COVID, SNY no longer used freelance field producers (limited personnel could be used at the park).

SportsNet New York

Field Producer (Freelance)

- Produced a weekly live NASCAR post-race show which generated millions of dollars in annual revenue.

- Produced a weekly live-to-tape NASCAR preview show which generated millions of dollars in revenue since the franchise's inception.

- Designed and implemented an hour-long QVC-style show. As a result, the NASCAR.COM sales team exceeded their revenue goals for that holiday sales promotion by 20%+.

- Produced weekly features that were consistently amongst NASCAR.COM's most-viewed videos.  Also produced content for MLB.COM, NBA.COM, CNN.COM and SI.COM.

- Wrote headlines and descriptions, and posted video highlights, features and live streams to NASCAR.COM and syndication partners using Turner's custom CMS.

- Developed show topics and collaborated with the show hosts.  Led the control room crew and studio crew in the production of sponsored live post-race shows, preview shows, debate/opinion shows, review shows, and live breaking news coverage.

- Developed new content ideas and integrated appropriate sponsor branding into respective shows.  

- Conceptualized show graphics and animations style(s).

- Wrote show scripts in iNEWS and built graphic elements for the review show. 

- Formulated questions and interviewed NASCAR drivers for use in shows and features. 

- Edited shows, features and highlights with Final Cut Pro.  Encoded the videos via content management system.  

- Wrote a weekly "Head2Head" debate piece during the 2009 season.  

- Wrote a weekly NASCAR fantasy blog that was featured on NASCAR.COM's Fantasy section.

- Shot video with Betacam or HDV cameras for use in features.

- Operated live video streaming equipment which allowed me to produce content from remote locations.

- Prior to the Turner CMS, updated site content using HTML.

- All NASCAR.COM positions at Turner Sports were eliminated at the end of 2012 as the league brought the website in-house in Charlotte. Offered a position, but was unable to relocate at the time.

Turner (Turner Broadcasting System, Inc)

Multimedia Producer - Turner Sports Digital

- Edited news and sports videos using non-linear editing software.  

- Wrote headlines and descriptions for videos in CNN.COM's content management system (CMS). 

- Processed photos using Adobe Photoshop for placement on the website.

Video Editor - CNN.COM

- Selected newsworthy sports stories from the AP wire.  Copy edited the content and inserted photos and graphics for placement on various SI.COM sports sections.  

- Copy edited content, wrote headlines for stories and features, and produced the motorsports section. 

- Shot video with Betacam cameras for use on SI.COM.

- Edited videos using non-linear system (Media 100).  

- Color corrected and cropped images in Photoshop for placement in stories and section fronts.  

- Wrote headlines and captions for in-story photos and photo galleries.

- Selected photos from various services and built photo galleries using photo gallery web tools / HTML / CMS.

Sports Illustrated

Associate Producer - SI.COM

- Planned and executed the sports coverage for the radio station including promotions, daily reports and live event play-by-play.

- Collaborated with the programming manager as I tailored our sports coverage to best fit the station's broadcasting schedule.

- Developed marketable sports content and coverage plan which I presented to the station's sales team.

- Wrote and aired daily reports covering professional, collegiate and local sports news.

- Interviewed coaches for pre-game content and served as the live play-by-play announcer of the Washington Demons high school baseball and softball games.  

- Scripted, voiced and edited promos and commercials for on-air use.

- Updated scores and headlines on the station's website.

KCII Radio

Sports Director

- Captured news and sports stories using Betacam cameras. 

- Operated a live ENG truck for live shots during newscasts.  

- Attended news production meetings and pitched story ideas.  

- Assisted with editing and prompter playback as needed. 

- Used a Grass Valley switcher to insert commercials into live and/or taped programming and changed sources from network programming to local programming. 

- Served as a tape playback operator during live newscasts.

Jason Schoellen