Purdue Global

Taylor University

Fuller Theological Seminary

Biola University

Northern Illinois University

Libertyville High School

Christian Heritage Academy

Head of Marketing at PetDx

InMail Jason about your next mission-critical marketing initiative.

Jason's recent experience as a startup co-founder gave him the opportunity to successfully build corporate and product brands from scratch and successfully launch them as attention-grabbing pioneers in their market. His unique blend of strategic prowess, creative talent, and technical skill made him an ideal marketing leader for a startup in need of maximum impact with limited budget and resources. He is eager to bring that know-how to other enterprises as a fractional marketing consultant.

■ Jason leads and executes across a full range of marketing disciplines: Brand Creation, Go-to-Market Plans, Product Launch/Promotion, Public Relations, Information Architecture, User Experience, Content Strategy, Visual Design, Web Development, and Digital/Traditional Marketing Tactics. 

■ For the last 10 years, Jason's agency and startup experiences focused on health and science in both human and veterinary medicine, so Jason remains eager to work with brands in those realms. However, he also enjoys working with individuals, non-profits, startups, and businesses in unique industries.

■ Jason is capable of leading a team or executing projects solo. He is particularly keen to engage in the strategy, creation, launch, and growth of corporate and product brands.

■ As a Creative Director and Visual Designer, Jason enjoys forging a brand's identity and extending it into robust guidelines to meet all facets of marketing requirements. 

■ Design and development of custom websites and apps has been among Jason's core competencies for 25 years. Jason's Information Architecture and User Experience knowledge optimizes digital projects to meet organizational objectives and user needs.

■ Implementation of traditional/digital tactics, public relations, and media placements require specialized skills. Jason is knowledgable in those areas and well-suited to lead in-house or agency resources to execute campaigns.

jLOFT

Brand Marketing Consultant

Skills: Cross-functional Team Leadership · Brand Marketing · Startups · Business-to-Business (B2B) · Market Planning · Creative Direction · B2C · Market Analysis

PetDx

Vice President of Marketing & Communications, Co-Founder

Head of Marketing & Communications, Co-Founder

Greenhaus is an integrated branding and marketing agency that connects places to people—and people to places—in vivid, unexpected ways. As a marketing leader in travel, tourism, hospitality, and real estate, the agency needed an experienced executive to pitch its digital capabilities and manage any projects won. Jason was a trusted consultant that had delivered outstanding results for Greenhaus on projects in 2018, so they formalized a leadership role for Jason in 2019.

Greenhaus

Director Of Development, User Experience Specialist

Luna unites individuals, communities, and researchers to put health data to work to answer life's most pressing questions. As a Public Benefit Corporation, Luna built an online platform to foster collaboration through trust, transparency, and shared values. Jason was a consultant in the early stages of the company, auditing the initial software's user experience. He also supported the Creative Director's efforts to solidify the brand guidelines, execute on marketing campaigns, and refine the website.

Luna

User Experience Consultant

AGENCY
Audacity – brand strategy + activation for health + science

MANAGEMENT
Support the CEO and other SVPs in the leadership of the agency

■ Brand Experience – leadership of the UI/UX team
■ Technology – leadership of the engineering/development team

STRATEGY + ACTIVATION
Collaborate with agency specialists to forge effective plans and tactics

■ Formulate brand strategy in collaboration with researchers, scientists, and market experts
■ Translate strategy into effective digital brand experiences

PROJECT OVERSIGHT
Ensure proper execution of brand strategy

■ Shepherd brand strategy through all phases of activation
■ Oversee project tasks, timelines, + budgets
■ Maintain client relationship + present work as it is produced

EXPERIENCE PRODUCTION
Lead strategists and designers in the execution of brand experiences

■ IA – Outline information architecture (site map)
■ UI/UX – Craft optimized user experience (user journeys, wireframes + interactive prototypes)
■ CONTENT – Guide content strategy + copywriting (serve as editor as needed)

CREATIVE PRODUCTION
Partner with creative team in the execution of digital content and designs

TECHNICAL PRODUCTION
Lead software engineers in the development and deployment of digital solutions

■ Develop for web (proficient in HTML / CSS / TWIG with fundamental PHP / JS skills) 
■ Integrate web content management systems (WordPress / ExpressionEngine / Craft)
■ Optimize for mobile devices (responsive web design / mobile app design)
■ Ensure browser compatibility (IE8+), accessibility, and quality assurance

BUSINESS DEVELOPMENT
Pursue new clients and expand engagement with existing clients

■ Conduct audits of existing brand strategies, experiences, + technologies
■ Estimate project budgets and timelines
■ Pitch the agency’s strategically-grounded, experience-focused, and technologically-infused solutions

Audacity Health

SVP – Brand Experience + Technology

PROMOTION
During 2016, Jason had the opportunity to grow his role and responsibilities as Director – Brand Experience + Technology. Review of job performance resulted in a title change to Vice President.

RESPONSIBILITIES
See the details listed above in the SVP – Brand Experience + Technology role. This was the same job but with a different title.

VP – Brand Experience + Technology

PROMOTION
During 2015, Jason increasingly became involved with the full range of agency capabilities across all processes in our digital, interactive solutions. Audacity management recognized that evolution in role and responsibility by forming the new position of Director – Brand Experience + Technology.

RESPONSIBILITIES
See the details listed above in the SVP – Brand Experience + Technology role. This was the same job but with a different title.

Director – Brand Experience + Technology

MANAGEMENT ROLE
By 2015, Jason's role at Audacity evolved to include project management for our interactive digital solutions, primarily corporate websites. 

PRODUCTION ROLE
Jason continued to serve in practical production roles for information architecture, user experience optimization, user interface design, content strategy, copy editing, visual design, and web development.

Project Manager – Interactive Digital Solutions

DEVELOPMENT ROLE
Jason's initial role at Audacity was primarily focused on front-end web development. His knowledge and skills in responsive web design and browser compatibility were heavily utilized. As a back-end developer, he contributed to the data architecture and content management system integration.

EXPANDED ROLE (UX + DESIGN)
Jason's involvement rapidly expanded beyond development to include strategy, information architecture, user experience optimization, user interface design, content strategy, copy editing, and visual design.

UI/UX – Visual Designer + Web Developer

Slacker Radio (now known as LiveOne) was a pioneer in the internet radio industry. In 2008, Jason was one of three members of the Slacker design team. He was the primary visual designer for the online store, the personal radio player's "out of the box experience," and the ad inventory. Jason worked closely with the software engineering team, handing off designs for coding. He enjoyed the collaborative environment at Slacker and learned a tremendous amount from his colleagues. The economic recession resulted in a lay-off. But soon after, Slacker brought back Jason's graphic design and web development services on a contract basis. In that capacity, he designed and developed the company's customer support website as a solo project. Crafting ad campaigns for numerous brands to run on the Slacker radio player taught Jason valuable best practices and the importance of well-crafted brand guidelines.

LiveOne, Inc.

Ministered to young adults (early twenties to early thirties) in the church community.

Calvary Church of Santa Ana

Pastor of Young Adults

In addition to serving in a pastoral role from 2004-2006, assisted Calvary Church's communications staff by undertaking design and development projects. Resigned staff position with the church in 2006, but in subsequent years, provided visual design and web development support as an independent contractor.

■ 2003-2004: Designed the visuals for the launch of the new "Lighthouse" small group ministry
■ 2005: Completed a redesign of the church's website
■ 2006: Created the graphics for the "brand" identity of the new "Corner" coffee shop and bookstore
■ 2006: Created the graphics for the "brand" identity of the new "Elevation" worship service 
■ 2006: Designed a website for Calvary's 75th anniversary
■ 2007: Updated the prior design of CalvaryLife.org
■ 2008-2011: Miscellaneous design and development projects and technology consulting

Launched and managed a new small group initiative for the church community.

Small Group Coordinator

Led events and activities on local college campuses for the church young adult ministry.

College Outreach Coordinator

Edited video for a small media company using Apple Final Cut Pro software. Shadowed the two principal owners and learned the end-to-end process of video production.

Storie Arts

Video Editor

Served as a Christian missionary in Cagayan de Oro City on the island of Mindanao in the Philippines.  As a member of a church planting team, ministered to Filipino college students and taught missionary children from kindergarten through high school in a one-room schoolhouse.

The Evangelical Alliance Mission | TEAM

Teacher

Managed the inventory, shipping, and receiving for a small distributor of industrial motors and pumps.

Jason Loftis