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Jason Lin
Client Services Leader / CPG Retail Analytics / Project Management
Jason Lin is a proven leader with over 15 years of experience in CRM, marketing, insights, and analytics. He has a robust background working with major retailers in Canada like HBC / Saks, Walmart, Loblaw, and Shoppers Drug Mart. Additionally, Jason has been a trusted partner to leading CPG manufacturers such as P&G, Unilever, Pepsi, and Kraft. Currently, he holds a position at Precima, a data analytics and insights group affiliated with Airmiles. At Precima, Jason utilizes his extensive industry knowledge to assist clients in adopting a data-driven approach for understanding shopper segmentation, customer journeys, price sensitivity, market optimization, and marketing campaign effectiveness.