Jason Kowal

Jason Kowal is a seasoned entrepreneur and marketing expert who co-founded Deducive, a marketing consultancy firm where he serves as the Chief Strategist.1 With a career spanning over three decades, Kowal has accumulated extensive experience in advertising, analytics, and content strategy.

Career Highlights

Deducive: As the Co-Founder and Chief Strategist of Deducive since December 2016, Kowal applies critical thinking, data science, and market research to drive intelligent growth for clients.1 The company specializes in a bespoke analytics system that helps understand the role of each marketing touchpoint in the customer journey.

Previous Ventures:

• Global Thinking: Kowal co-founded this data-centric creative agency, where he served as Executive Creative Director from 2008 to 2016.1
• TeleGeography: He was the President of this global enterprise from 1995 to 2006, building it into a leading source for research on global network infrastructure.1
• Analysys Mason: Kowal founded the North American office for this European technology consultancy, serving as Head of Research from 2006 to 2008.1

Expertise and Recognition

Kowal's work has been featured in prestigious publications such as The Atlantic, The Wall Street Journal, and The Economist.1 He has presented at industry events across the US, Europe, and Asia, sharing his insights on marketing strategy and data-driven decision-making.

Education and Certifications

• Bachelor of Arts: Double major in Political Science and Religion from Tufts University.1
• Google Certifications: Including Google Analytics for Power Users, Google Ads Search, and Google Analytics 4.1
• Singularity Executive Program: Completed in June 2023.1

Jason Kowal's diverse experience and expertise in combining creative strategies with data analytics make him a notable figure in the marketing and advertising industry.