NYU Stern School of Business

Pomona College

VP Product at Brace

JPMorgan Chase & Co.

Executive Director

- Oversaw a team of four product managers and one designer
- Led effort for rapid deployment of web site redesign to align with new brand design and positioning
- Led effort to analyze sales funnel performance, identifying areas to streamline and improve processes

Def Method

VP Product

- Hired and managed a team of four product managers, the head of servicing, and one designer.
- Defined strategy and drove execution for end to end mortgage loss mitigation solution including digital borrower intake process, servicer workflow management, and application underwriting.
- Worked closely with partners to devise integration plans.
- Partnered with Product Marketing to devise go to market strategy for a new approach towards workflow and to shift from a transaction based to a SaaS subscription based pricing model.

Brace

- Managed a team of three product managers, two designers, and a data scientist
- Defined product vision, strategy, and roadmap for customer facing and internal platform initiatives.
- Primary force in shifting company towards a product led model organized around OKRs
- Oversaw re-launch of core Jetty Security Deposit to a risk based pricing model

Jetty

- Managed a team of one product manager, one designer, one data scientist, and eight software engineers
- Defined product vision, strategy, and roadmap for internal and donor facing product and technology initiatives.
- Drove the growth of monthly giving product, The Spring, through acquisition channel optimization and member retention feature development. Program grew from 8K to over 43K members in 2 years with churn reduction from over 4% per month to 2.5%.
- Identified need for and oversaw the re-platforming and systematization of company processes to better prepare for scaling revenue and program growth.
- Oversaw product internationalization efforts to support expansion into the UK.
- Worked directly with Finance to incorporate projections regarding the impact of product led initiatives into the organization’s financial planning

charity: water

Chief Product Officer

- Hired and managed an organization of 11 product managers encompassing core services, public and internal facing APIs, core application platform, customer account management applications and Salesforce CRM tooling.
- Defined and laid out implementation strategies for opportunities related to expanding product support for organizations, deep integrations with customer systems, expanded subscription offerings that would better meet customer needs and overall shift of Shutterstock towards a developer platform beyond asset licensing
- Partnered with technology counterparts to lay out the path forward and best practices for migrating Shutterstock properties off of a series of monolithic applications towards an architecture of a universal brand and customer tier agnostic application powered by orchestration on top of a services oriented architecture. Responsible for driving product roadmap and execution of that plan.

Shutterstock

Vice President, Product

- Partnered with internal stakeholders to define roadmap for Shutterstock Premier. Led site redesign with the goal of increasing engagement and enabling more efficient customer activation, discovery and transacting.
- Developed phased strategy to expand Enterprise business beyond commodity licensing, focused on deepening engagement with customers throughout the creative process.
- Partnered with sales organization to redefine internal processes and tools to increase sales rep and account manager efficiency.
- Defined KPIs and developed dashboard for tracking non-revenue based metrics for customer engagement.
- Provided strategic product guidance for art photography site Offset.com, specifically around deeper integration into Enterprise customer workflows.
- Defined product integration strategy and roadmap for companies acquired in the digital asset management, music licensing and editorial content businesses.

Group Product Owner, Enterprise

- Prioritize and define product features for web site development track
- Implemented global program management processes to better allocate development team resources and provide structure for long-term roadmap creation
- Act as web track representative and team lead for web site components of cross-platform company initiatives
- Lead cross-functional teams in content discovery efforts designed to increase customer engagement and improve membership credit redemption rates
- Lead and conduct quantitative data analysis of site features to determine optimal product solutions and quantify business impact
- Introduced responsive e-mail marketing template strategy

Audible, Inc.

Senior Director of Product Management

- Prioritize and define product features for medical news site, MedPage Today. Balance sales needs with product performance goals to define roadmaps for web site and mobile applications (iOS and Android).
- Manage cross functional teams for the implementation of features from concept to launch.
- Strategized and implemented measures that increased registration rates by 50% and more than doubled available ad inventory. 
- Introduced scalable sales products enabling greater than 50% revenue growth for 3 consecutive years.
- Led redesign of mobile application, integrating medical reference data, in app CME capability, robust promotional advertising features and push notifications. New functionality has tripled engagement levels and MedPage Today Mobile is the highest rated free medical app for professionals in iTunes.
- Conceptualized and led development of multi-platform targeted alerts feature that allows for individual level messaging to registered MedPage Today users simultaneously across e-mail, mobile push notification and site.

Everyday Health

Director of Product Management, Healthcare Professional Products

- Managed and reported on over 20 simultaneous software development initiatives representing over 50% of company revenue and including consumer facing web sites, internal tools, and white label applications deployed across multiple products and platforms.
- Coordinated multi-disciplinary teams to define scope, prioritization and project timelines.
- Worked closely with finance department to determine capitalization of software development costs. Developed coding system to normalize project identification across the enterprise.
- Lead ongoing effort with product management and software development teams to develop ROI metrics as a prerequisite for introducing new projects.
- Conducted analysis of project performance, identifying areas of success and potential improvement to determine allocation of resources and modify development approaches.

Senior Project Manager

- Defined strategy and managed operations of intergovernmental organization promoting renewable energy in the developing world and organized 2009 IREO Conference on Renewable Energy.
- Developed, negotiated and managed strategic partner relationships including defining terms and roles of involved parties and drafting of contracts.
- Provided strategic and financing consulting for advanced materials clients including solid-state memory and electronics waste recycling.
- Evaluated market opportunities for intellectual property, developed budgets, marketing collateral, business plans, presentations and financial models.

Keramidas International Associates

Consultant

- Provided strategic consulting and business development for early stage, pre-funding clients in industries ranging from materials sciences to digital media as they begin the private placement process. 
- Developed business plans, presentations and financial models for pre-funding clients. 
- Conducted market research, valuations and target analysis.

Newforth Partners

Vice President

- Developed business plan and financial model for pre-funding company while studying for my MBA. 
- Served as initial product manager and aided in business development efforts by recruiting manufacturers to provide information for service.

Decorati Inc. (acquired by Gilt Group)

- Directed web site strategy and design for the non-secure areas of the OPEN: The Small Business Network web site.
- Coordinated online initiatives with offline marketing campaigns.
- Coordinated efforts between consumer and small business groups in creation of exclusive web site for American Express Centurion cardmembers.

American Express

Interactive Marketing Manager

- Managed cross-functional teams dedicated to developing sports related instant messaging chatbots. 
- Wrote functional specifications for and assisted in developing products from conception to launch. 
- Coordinated efforts between sales, development, marketing and creative teams to ensure that projects were delivered on time, within budget constraints and in accordance to client needs.
- Client projects included The Sporting News, Sprint, Budweiser and Intel. 
- Spearheaded efforts to educate and introduce new versions of proprietary development language and development tools to other developers within the company.

Colloquis (formerly ActiveBuddy, acquired by Microsoft)

Product Manager

- Sole product manager for initial launch of e-mail shopping web site. 
- Developed proprietary category hierarchy for classification of subscribing business and to facilitate user web site navigation.
- Developed detailed submission forms for each request category.

Respond.com

- Managed development of YPFactory, a web based wizard that allowed users to create a customized front end to yellow pages content and to add that content to an existing web site. 
- Developed proprietary yellow pages category hierarchy and synonym library.

QueryLabs, Inc.

- Developed proprietary business categorization hierarchy for online directory
- Managed strategic partnerships with Val-Pak coupons, American Express and other corporate partners, including development and implementation of online coupon program. 
- Designed, wrote specifications and managed resources for engineering projects. 
- Managed and streamlined customer web site production process and coordinated Sales and Customer Support involvement in the production process.

BigBook

- Investigated expansion opportunities. 
- Compiled market data and development statistics and investigated tariff structures, legal barriers and government incentives for electric vehicles.

Jason Keramidas