Jason Graub

Jason Graub is the Co-Founder and CEO of Tourial, a company that focuses on helping software companies improve their marketing and sales processes.1 He is passionate about changing the culture of marketing and selling in the B2B software industry, recognizing the unique challenges faced by companies in this space.1

Professional Background

Jason's career is centered around the intersection of technology, marketing, and sales. He has a strong understanding of the difficulties B2B software companies face in demonstrating their products effectively, given that software:

1. Is intangible
2. Can be feature-rich and complex
3. Evolves rapidly

Tourial's Mission

Under Jason's leadership, Tourial aims to bridge the gap between sellers and buyers in the software industry. The company provides solutions for creating interactive demos and demo centers for marketing purposes.1 Their goal is to enable technology companies to offer product experiences that effectively communicate both the "what" and the "why" of their offerings at scale.1

Philosophy and Approach

Jason believes in:

• Guiding the customer journey: From prospect to customer, with the ultimate aim of turning customers into advocates.1
• Transparency and empathy: He emphasizes the importance of these qualities in business interactions, especially as AI-driven interactions become more prevalent.2
• Outcome-focused evaluations: Jason advocates for focusing product evaluations on outcomes to increase the likelihood of success.3

Personal Interests

Outside of his professional life, Jason enjoys:

• Hiking and camping adventures
• Following Philadelphia sports teams
• Grilling and smoking meat1

Jason Graub describes himself as a "Founder. Marketer. Coder. Tinkerer."1, reflecting his multifaceted approach to business and technology. His LinkedIn profile (username: jason-graub) showcases his role in shaping Tourial's mission to revolutionize how B2B software companies present and sell their products.