Jason Ford

Jason Ford is an experienced executive in the sports marketing and media industry, currently serving as the Executive Vice President of Integrated Partnerships at FloSports.12 His career spans over three decades and includes notable roles in various sports-related companies.

Career Highlights

FloSports: Jason joined FloSports in August 2019 as VP of Integrated Partnerships and has since been promoted to his current role as EVP.1 FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to thousands of competitions across more than 20 sports.1

USA TODAY Sports Media Group: Prior to FloSports, Jason spent nearly 10 years with USA TODAY Sports Media Group, where he held positions including:

• VP of Sports Marketing (2013-2019)
• VP of Sales and Partnerships for BNQT Media Group (2009-2013)1

During his tenure, he secured partnerships with major sports organizations such as PGA TOUR, NASCAR, NFL, and UFC, bringing in nearly $200 million in revenue.1

Other Notable Roles:

• Group Publisher for Action Sports at Future US (2005-2008)
• Professional Snowboarder and Co-Founder at Ride Snowboards (1992-1995)
• Professional Snowboarder at Burton Snowboards (1989-1992)1

Expertise

Jason Ford is known for his expertise in:

• Sports marketing
• Brand building
• Strategic partnerships
• Revenue growth
• Content creation and distribution

His diverse background, ranging from professional athlete to executive roles, has given him a unique perspective in the sports industry.24

Education

Jason attended Mt Anthony Union High School.1

Current Role at FloSports

As EVP of Integrated Partnerships at FloSports, Jason is responsible for developing integrated campaigns that meet the needs of existing and potential partners.3 He joined FloSports in 2019 to reinvent the company's advertising business, leveraging his decades of experience in sports marketing, sales, and partnerships.4