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Jason Eng
Consumer Intelligence and Matcha
Professional Background
Jason Eng is a dynamic professional specializing in location intelligence solutions within the Asia-Pacific (APAC) region. His expertise lies in harnessing consumer mobile behavior and physical movement data to create impactful out-of-home (OOH) advertising strategies. This innovative approach enables agencies and brands to maximize consumer activations across various digital channels, ensuring that marketing efforts are not only efficient but deeply resonant with target audiences.
Based in Japan, Jason’s work is characterized by his commitment to blending technology with actionable marketing insights. His journey into the world of location intelligence has seen him working with several organizations, where he played pivotal roles in business development, audience data, and product development. At PinPoint Plus, Jason contributed valuable insights that shaped audience targeting practices, allowing businesses to reach their ideal customers more effectively. Additionally, his tenure at Power Link Digital solidified his skills in media planning and data operations, laying a strong foundation for his current initiatives.
Education and Achievements
Jason has a diverse educational background that equips him with the necessary skills to excel in his profession. He studied Marketing Management at the British Columbia Institute of Technology, where he learned the fundamentals of effective marketing strategies and consumer engagement. His academic prowess continued at The University of British Columbia, where he pursued continuing education in the Japanese language. This linguistic ability not only enhances his professional communication but also cements his connection within the Japanese market. Furthermore, Jason studied Information Technology at Capilano University, grounding his work in data-driven approaches to marketing and technology.
In addition to his professional endeavors, Jason is deeply passionate about health and wellness. He has immersed himself in the Japanese green tea industry, specializing in custom blends, matcha, and hojicha for the international market. His involvement in this sector demonstrates his entrepreneurial spirit and his commitment to promoting healthy lifestyles, particularly through the rich cultural heritage of Japan's tea tradition.
Notable Contributions and Positions
Throughout his career, Jason has held a variety of prominent positions that highlight his versatility and commitment to excellence. As part of the Business Development and Partnerships team at Kametani Tea Company, he has been instrumental in expanding brand initiatives and facilitating international partnerships that enhance the global presence of their unique tea offerings.
Before this role, Jason gained valuable experience as an Adjunct Lecturer at Nara Prefectural University, where he shared his knowledge with aspiring students while further honing his expertise in both marketing and technology. His passion for education and mentorship is evident in this role, reflecting his belief in the importance of nurturing the next generation of professionals.
In addition to his work in education, Jason has made significant contributions during his time as a Clean Energy Intern at DFATD - MAECD, where he worked on projects that promoted sustainability and innovation in energy usage. His tenure as an Assistant Language Teacher with the Japan Exchange and Teaching Program(me) (JET) also underlines his dedication to fostering cultural exchange and language education, making an impactful difference in the lives of students and promoting international understanding.
Finally, his role in business operations at BC Hydro equipped him with insights into the energy sector, helping to shape his understanding of the intersection between technology, sustainability, and consumer engagement. These diverse experiences across various fields contribute to Jason's well-rounded perspective and ability to innovate in the marketing and technology landscape.
Conclusion
Jason Eng’s multifaceted career and educational journey illustrate his dedication to excellence in marketing, technology, and wellness. His expertise in location intelligence solutions and significant contributions to the Japanese green tea industry position him as a leader in both fields. Through his commitment to leveraging consumer behavior data and his passion for health and wellness, Jason continues to make a meaningful impact in the APAC region and beyond. He is always open to discussions, collaborations, or inquiries related to his fields of expertise, welcoming the opportunity to connect and share ideas.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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