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Jason Dietrick
Creative Director at UPPERQUAD
Jason Dietrick is a multifaceted creative professional currently serving as the Creative Director at Upperquad, a San Francisco-based design firm.14 With a background in branding, digital design, and creative direction, Dietrick has established himself as a prominent figure in the creative industry.
Professional Background
Dietrick's career spans various roles and notable projects:
- Creative Director at Upperquad, where he leads creative initiatives and oversees the firm's visual identity and client projects.14
- Former member of the 2012 design team for Obama for America, contributing his skills to a high-profile political campaign.5
- Previously worked at a branding studio, further honing his expertise in corporate identity and brand development.5
Skills and Expertise
Jason Dietrick is known for his:
- Branding and identity design
- Web and interactive design
- UI/UX design
- Corporate identity development
- Print design
- Poster design
His multidimensional approach to creative thinking allows him to work across various mediums, combining digital, brand, and print elements in his projects.3
Notable Work
At Upperquad, Dietrick has been involved in significant projects, including:
- The redesign of Upperquad's own website, which showcases animated typography and imagery to immerse visitors in the creative process.1
- The Jigsaw project for Google, developing a new brand, website, and publishing platform to support Jigsaw's mission of exploring threats to open societies.2
Philosophy and Approach
Dietrick emphasizes the importance of words and typography in design. He believes in turning core typographic principles into dynamic, living elements that demonstrate the transformative thinking process.1 His work often features:
- Motion-based, word-centric approaches
- Sophisticated visual manipulation of typography
- Fusion of visuals and typography to create immersive experiences1
Jason Dietrick's creative vision and leadership continue to shape Upperquad's reputation as a "legitimate creative powerhouse" in the design industry.1
