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    Jason Danahy

    Head of Brand Partnerships and Ad Strategy at DraftKings Inc.

    Jason Danahy is a seasoned executive with a passion for marketing and media sales leadership. With a strong background in direct & programmatic display/mobile/video/native advertising, live events, sports, family entertainment, newspaper, and magazine industries, he excels in utilizing analytics to drive marketing strategies. Known for his expertise in leading digital & traditional media sales and marketing teams across diverse company landscapes, from early-stage startups to established public firms, Jason has a proven track record of transitioning teams towards consultative approaches and innovative ad tech solutions.

    His specialties span across management, media sales strategy, digital media consulting, analytics/data organization, brand development, sponsorship, naming rights, and marketing strategy. Jason's professional journey includes roles in renowned organizations like DraftKings Inc., Highsnobiety, Barstool Sports, Centro, and RockYou!. His academic background features a BS in Marketing from Fordham University, coupled with his valuable experience across various sectors of the media and marketing industry.

    Highlights

    Jan 30 · The Boston Globe
    Caden Connors, Tewksbury boys’ hockey still perfect after knocking ... - The Boston Globe
    Caden Connors, Tewksbury boys’ hockey still perfect after knocking ... - The Boston Globe
    Jun 25 · Digiday
    Can Shops Get a Premium, Mid-Tail Experience? - Digiday
    Can Shops Get a Premium, Mid-Tail Experience? - Digiday