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Jason Chan
Head of Strategy at The Sasha Group, a VaynerX company
Jason Chan is a seasoned brand and marketing strategist with close to 20 years of experience in social, digital, and brand strategy, known for his innovative approach and expertise in leveraging consumer insights for brand success.
With a background in psychology from the University of California, Berkeley, and an MBA from Ivey Business School at Western University, Jason has held key leadership positions at top organizations such as The Sasha Group, VaynerMedia, Digitas North America, R/GA, Blast Radius, and Eloqua.
His core strengths include brand and marketing strategy, insight generation, consumer insights, social team operations, media & creative integration, team leadership, and new business development, with a leadership style described as a player-coach, excelling at removing friction and speeding up work processes.
Jason has a rich portfolio having worked with reputable clients like American Express, BMW, Coca-Cola, Nike, PepsiCo, Samsung, and Victoria's Secret across various industries including financial services, consumer electronics, automotive, beauty, and luxury.
An expert in understanding consumer behaviors and trends, Jason Chan enjoys exploring new platforms and strategies to help brands connect with their target audiences effectively. He can be contacted at jbchan@gmail.com and his portfolio can be viewed at www.jasonchan.com.