Jason Casillas

Jason Casillas is the National Director of Retail at Garrett Leight California Optical, a position he has held since January 2018. In this role, he is responsible for overseeing the expansion and management of retail stores across the United States, focusing on new store openings and project management related to retail build-outs. His expertise includes budget management, staff training, and creating an omni-channel experience that integrates e-commerce, wholesale, and direct-to-consumer sales.12

Professional Background

• Current Role: National Director of Retail / Project Manager of New Store Openings at Garrett Leight California Optical (2018 - Present)
  • Specializes in retail expansion and project management.
  • Involves in all aspects of new store development including location scouting, lease negotiations, store layout design, and staff training.
• Previous Experience:
  • National Retail Manager at Garrett Leight California Optical (2016 - 2017): Managed retail operations from Los Angeles to New York, focusing on staff training and customer experience.
  • Flagship Store Manager & SoCal Wholesale Sales Rep at Garrett Leight California Optical (2014 - 2016): Oversaw sales and productivity at the flagship store in Los Angeles.
  • Other roles included management positions at SEE Eyewear, Earnest Sewn, Barneys New York, G-Star, and Diesel.134

Education and Certifications

• High School Diploma from Mater Dei High School (1995 - 1999).
• Certified Optician through the American Board of Optometry (ABO-A) since January 2011.13

Personal Insights

Casillas emphasizes the importance of customer service and staff development in retail. He has shared experiences that highlight his commitment to both employee growth and customer satisfaction, especially during challenging times such as the COVID-19 pandemic.4