Jason Binks

Jason Binks is the Head of Store Ordering for UK and Ireland at Tesco, a prominent British multinational groceries and general merchandise retailer.2 In his role, Binks leads a team responsible for managing the ordering process for 3000 Tesco stores, covering both packaged and fresh foods.3 His primary focus is on improving product availability and enhancing the overall customer shopping experience.3

Binks' expertise in retail operations was recently highlighted during the Euro 2024 football final preparations. He played a crucial role in Tesco's strategy to meet the anticipated surge in demand for various products. Binks told the Guardian that Tesco had launched a "major operation" to ensure its stores were well-stocked for the weekend of the final.1 He emphasized the company's well-rehearsed supply plan to meet the extra demand, showcasing his understanding of large-scale retail logistics and consumer behavior during major events.1

As a key figure in Tesco's operations, Binks is involved in managing the complex supply chain for one of the UK's largest retailers. Tesco holds a significant market share of around 28.4% in the UK grocery sector2, which underscores the importance and scale of Binks' role in maintaining efficient store operations across the country.