Jason Beaumont

Jason Beaumont is the Head of Flowerworld at Morrisons, a position he has held since May 2018.1 With a career spanning over two decades in the food and manufacturing industry, Jason has accumulated extensive experience in operations, finance, and management.

Career Highlights

Current Role:: As Head of Flowerworld, Jason oversees operations for Morrisons' flower division.1 In this capacity, he is responsible for managing the department that supplies more than 21 million bouquets per year.2

Previous Positions::

• General Manager at Wm Morrisons Manufacturing (August 2015 - Present)1
• Operations Director at Jackson's Bakery (September 2014 - July 2015)1
• Operations Director at Aunt Bessies (September 2012 - September 2014)1
• Finance Director at Aunt Bessies (October 2011 - September 2012)1

Education and Expertise

Jason studied CIMA (Chartered Institute of Management Accountants) at Sheffield Hallam University.1 His educational background in finance complements his operational experience, allowing him to bring a well-rounded perspective to his leadership roles.

Achievements and Initiatives

Under Jason's leadership, Flowerworld has implemented innovative packaging solutions to enhance their e-commerce offerings. He worked with DS Smith to develop bespoke packaging that ensures flowers are delivered in pristine condition while creating a delightful unboxing experience for customers.24

Jason has also been involved in introducing new formats within Morrisons Flowerworld, including a range of bespoke bouquets created by a talented team.3

Leadership Philosophy

Jason emphasizes the importance of quality and customer experience in the floral industry. He believes in creating special moments for customers, stating, "When people buy flowers, it is because they want to make someone feel special. The moment of truth when the flower pack arrives and is opened must reflect the quality of our flowers in terms of appearance and protection".4

His approach combines operational efficiency with a focus on customer satisfaction, making him a valuable asset to Morrisons' floral division.