W. P. Carey School of Business – Arizona State University

Brigham Young University Marriott School of Business

Senior Product Manager  -  MBA  -  PSPO

• Managed the rollout of our dynamic and personalized in-platform messaging experience for our auto loan customers, driving over 100k daily views of customized messages while enabling even more growth.
• Wrote custom Snowflake SQL scripts to inform our messaging product strategy with performance and quality metrics.
• Created and prioritized a multi-year, data-driven product portfolio roadmap for SQL-based data transformation and aggregation tools that enable business insights.
• Established client empathy forums to facilitate continuous feedback and translated product opportunities into actionable software enhancements with defined business requirements for two agile development pods.
• Oversaw the rollout of multiple key features which unlocked hundreds of thousands in annual cost savings and simplified the process for onboarding new Snowflake datasets.

Capital One

Manager, Product Management

Charles Schwab

Senior Product Manager

• Developed the product vision, product roadmap, and program management processes for the Communication Preferences experience which serves hundreds of thousands of enrolled users and controls the delivery of millions of messages annually via push, text, and email.
• Presented digital investment recommendations to leadership with supporting financial analysis, competitive gap analysis, user persona analysis, user feedback analysis, and user interaction analysis.
• Served as the Product Owner for multiple scrum teams concurrently while fulfilling the tasks of backlog prioritization, user story creation, liaising with cross functional partners to remove development blockers, and performing development review for acceptance.
• Defined and implemented digital experiments aimed at improving the end user experience together with financial business outcomes.
• Oversaw the development and deployment of high-profile products for big web, mobile web, and mobile app.

Product Manager

•	Actively participated in an agile work environment, overseeing digital product development for high impact security and self-service features on schwab.com which will be used by millions of end users.  
•	Completed a digital product flow analysis supported with Splunk user data which was used to validate and track the implementation of a high profile schwab.com feature expected to save the company more than $5MM annually.
•	Presented to VP and SVP executives a comprehensive business recommendation for improving collaboration through the implementation of a digital solution which would save the company an estimated $7MM annually.

MBA Intern, Digital Product Manager 

•     Collaborated with cross functional software product managers to propose, validate, and implement product improvements which enhanced the external usability of our product and increased our internal capacity to service our customer’s needs.
•	Led over 70 small and medium sized business clients, located in 10 different states, through the open enrollment renewal process as a licensed broker.  
•	Served as the primary analyst and broker on a $7MM transaction.
•	Created multiple macro-enabled spreadsheets with VBA that together saved about 20 hours of manual work monthly.
•	 Integral player in building out our internal teams and reorganizing our brokers to a pod model.

Jason Barfuss