Jasmine Yook

Jasmine Yook: Award-Winning Marketing Leader

Jasmine Yook is an accomplished marketing professional with over 10 years of experience in web2 and web3 industries. She currently serves as the Director of Content Marketing at Hashflow, a decentralized exchange (DEX), where she manages a team of 5 and reports to the CMO.1

Career Highlights

• Social Media Marketing Lead at Victoria's Secret during the COVID-19 pandemic, leading the brand's digital transformation23
• Brand Marketing Manager for Alexa Devices and Social + Influencer Marketing Manager for Amazon Fashion1
• Territory Brand Marketing Specialist for Nike Women, where she helped craft and execute the brand's first body-inclusive "BRAHAUS" campaign12
• Digital Strategy & #BUILTBYGIRLS Marketing Manager at AOL1

Education and Involvement

• Bachelor of Science from New York University (NYU)1
• Chair of the NYU MCC Alumni Council for the Department of Media, Culture, and Communication1
• Recipient of numerous awards, including the NYU Dean's Research Travel Colloquium, Ida Bodman Service Award, and AOL Ace Intern Award1

Passion for Inclusivity

Throughout her career, Jasmine has prioritized inclusivity in her marketing efforts, focusing on gender, ethnicity, race, and body positivity. She believes in challenging the status quo and making a positive impact beyond her immediate circle.2