Jasmine Bina

Jasmine Bina is a prominent cultural futurist and brand strategist, best known as the CEO of Concept Bureau and the co-founder of Exposure Therapy. Based in Los Angeles, California, she has built a career focused on brand strategy and cultural insights.

Professional Background

• CEO of Concept Bureau: Jasmine founded this brand strategy agency in 2011, which specializes in working with brands that significantly influence culture. The agency provides strategic guidance to growth-stage startups and established brands, particularly focusing on post-boomer consumers.12
• Co-Founder of Exposure Therapy: Launched in December 2023, Exposure Therapy serves as a community for strategic thinkers. It offers innovative programming, roundtable discussions, and immersive gatherings aimed at fostering deeper understanding and exploration of cultural and strategic concepts.134
• Host of the Unseen Unknown Podcast: Jasmine also hosts a podcast that delves into emerging trends and cultural connections, encouraging listeners to explore the underlying truths shaping society.12

Education

Jasmine holds multiple degrees, including an MBA from NYU Stern School of Business, where she focused on strategy and marketing. She has also studied English Literature at both UC Berkeley and King's College London.15

Contributions and Insights

Jasmine is recognized for her thought leadership in branding and strategy, contributing articles to various publications such as Luxury Daily and Business of Fashion. Her approach combines intellectual rigor with creativity, aiming to illuminate how brands can navigate the complexities of modern consumer behavior.23

Through her work at Concept Bureau and Exposure Therapy, Jasmine Bina continues to influence the field of brand strategy by promoting innovative thinking and community engagement among professionals in the industry.