Jasmina Elo

Jasmina Elo is a business-oriented and customer-driven B2B marketing professional with a diverse background in strategic, tactical, and operational marketing. She excels in combining marketing strategies with business goals, customer success, and achieving sales targets. With a passion for customer experience, Jasmina incorporates design thinking and behavioral science into today's business and experience economy to create quantifiable value for companies and help customers succeed.

Her key strengths and competencies include strategic and operational marketing, executing multichannel campaigns, account-based marketing, event management, digital marketing, and brand management. Jasmina is adept at content creation, coordinating marketing activities, developing marketing and sales processes, and collaborating with internal and external stakeholders. She thrives in a business-oriented and customer-centric environment, promoting the evolution of B2B marketing into human-to-human interactions and enhancing customer experience with an outside-in mindset.

Jasmina's educational background includes an M.Sc. in Marketing from Turku School of Economics at the University of Turku and an MBA in Service Innovation and Design from Laurea University of Applied Sciences. Her professional journey has seen her hold various marketing positions, including Marketing Manager for the Nordics, Country Marketing Manager, and Marketing Manager at OpusCapita. Prior to that, she worked as an Events & Marketing Coordinator at Spinno Enterprise Center, Events Coordinator at Technopolis Ventures Ltd, Financial Planning Officer at VTT, and Project Coordinator at Euro Info Centre Turku.

Jasmina Elo stands out for her creative thinking, hands-on execution, holistic approach, attention to detail, and ability to stay focused and calm under pressure. She is now seeking new challenges as a Marketing Professional with Service Design Expertise at Freelancer, leveraging her wealth of experience and skills to drive marketing success.