Jared Heinke

Jared Heinke is the Head of Digital at Whalerock Industries, a media and technology company located in West Hollywood, California. He has been with the company since November 2007, initially joining as part of the unscripted television department before becoming its head. In December 2011, he was appointed as Head of Digital, where he oversees all digital and technology initiatives within the organization, managing a team of over 100 professionals.1

Under Heinke's leadership, Whalerock has launched innovative direct-to-consumer OTT (over-the-top) multimedia hubs that combine music, video, live streaming, e-commerce, and gaming. Notably, in 2015, his team developed OTT applications for high-profile clients such as the Kardashian/Jenner family and Tyler the Creator's Golf Media. Additionally, Heinke has been instrumental in creating popular emoji keyboards for various celebrities and organizations, including Kim Kardashian West and the NFL Players Association.12

Heinke is a graduate of New York University and has previously worked as a Supervising Producer at Yahoo. His extensive experience in digital media and content creation has positioned him as a significant figure in the evolving landscape of celebrity-driven digital platforms.3