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Jared Forney
Senior UX Researcher at Okta, Inc.
Professional Background
Jared Forney is an accomplished Senior UX Researcher based in San Francisco, California, known for his expertise in human-computer interaction and design. With an impressive trajectory in the technology sector, he has made significant contributions to the user experience teams at various organizations. Currently, at Okta, Inc., Jared focuses on Research Operations, emphasizing the importance of gathering timely, effective, and durable insights from users to improve product experiences. His passionate belief that design is a conversation—one that should include diverse perspectives—drives his mission to foster open dialogue in the design process.
Previously, Jared held essential roles at LendingHome, Radius Intelligence, and Process eXperience Architecture Group (PXA), where he honed his skills in usability testing, interaction design, and user experience methodologies. With a keen understanding of how users interact with technology, he employs various research techniques, including A/B testing and surveys, to inform design decisions and enhance user satisfaction. Jared's prowess extends beyond research; he is also proficient in creating dynamic design prototypes using tools like Sketch and InVision, making him a versatile asset on any project.
Education and Achievements
Jared's educational background is rooted in a blend of design and political science, showcasing his versatility and unique perspective on user experience. He obtained a Master’s degree in Human Computer Interaction/Design from Indiana University Bloomington, where he developed a solid foundation in design principles and user-centered methodologies. Additionally, he earned a Bachelor of Arts in Political Science with a focus on Global Culture from the University of Wisconsin-Madison, further enriching his understanding of users' needs across different contexts and backgrounds.
Throughout his career, Jared has engaged in a variety of roles that emphasize his commitment to improving user experiences. From his early days as a support consultant at the University Information Technology Services at Indiana University to his work with the U.S. Department of Justice as a legal assistant, each experience has contributed to his comprehensive understanding of user needs and interaction with technology. His time as a Graduate Research Intern with the Cultural Research in Technology (CRIT) Research Group allowed him to mesh academic insights with practical applications in technology, paving the way for a career devoted to enhancing user engagement.
Skills and Expertise
Jared Forney brings a wealth of knowledge and skills to the table, making him a force in the user experience domain. His competencies include:
- Design Skills: Jared is proficient in Information Architecture, Storyboards, Wireframes, Low-fidelity and High-fidelity Sketches, Mockups, UI Design, Interaction Design, Mobile App Design, Responsive Web Design, Contextual Design, Human-Centered Design, Information Visualization, and UX Copywriting.
- Research Expertise: His research expertise encompasses Usability Testing, A/B Testing, Card Sorting, Core Content Modeling, Personas, Scenarios, Hierarchical Task Analysis, Cognitive Walkthrough, Heuristic Evaluation, Surveys, Field Studies, Interviews, and Focus Groups. This extensive toolkit allows Jared to gather valuable insights and optimize product designs based on empirical data.
- Prototyping Tools: jared is highly skilled in using industry-standard design tools such as Sketch and InVision, enabling him to create visually compelling and functional prototypes that communicate design concepts effectively.
Notable Contributions
Jared's career has not only focused on enhancing user experiences within software and technology products, but also on promoting a culture of effective communication and collaboration among design teams. His insights into Research Operations have become foundational for orchestrating and streamlining the research process, allowing teams to generate insights that can lead to innovative design solutions.
As part of the team at Okta, he participates in various projects that aim to enhance security experiences for users, ensuring that accessibility does not compromise on usability. His prior experience as a UX Researcher at LendingHome further allowed him to understand the nuances of user experiences in financial technology, an industry particularly sensitive to usability and customer feedback.
In every role he has taken on, Jared has demonstrated a commitment to elevating user satisfaction through inclusive design practices and research-driven methodologies. His work has contributed greatly to the businesses he has served, ensuring that design processes incorporate genuine user feedback, which is vital for successful product development.
Community Engagement
Outside of his professional achievements, Jared has also been actively involved in his community, serving in various roles to engage with social issues. His earlier experiences, such as his position as Online Outreach Coordinator at the ACLU of Wisconsin-Madison Chapter and working with the Wisconsin Student Public Interest Research Group, speak volumes about his commitment to leveraging technology for greater social good. By coordinating outreach efforts and engaging with community members, he has sought to promote awareness and understanding of the intersection between technology and civil liberties.
Jared's journey in user experience continues to evolve, and his dedication to advocating for user-centered design principles remains steadfast. As he advances in his career, he looks forward to influencing more product strategies and contributing to the design landscape that puts the user at the forefront of every technology-driven solution.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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