Jarad Fisher

Jarad Fisher is a former lead executive of Apple Card who played a key role in its development and launch.13 He spent nearly five years at Apple, where he conceived, designed, and created the go-to-market strategy for the Apple Card, managing the business through its first full year.13 The program has been recognized as the "most successful credit card launch ever".1

After his tenure at Apple, Fisher joined Dave, a challenger banking app, as Chief Commercial Officer in January 2021.13 At Dave, he was responsible for expanding the company's product suite, partnerships, and core business operations, including Dave Banking.13

Prior to his work on the Apple Card, Fisher held positions at:

1. Delta Air Lines: Director of the SkyMiles program, where he co-led the airline's relationship with American Express.1
2. McKinsey & Company: Spent over 10 years as an Associate Partner in the Financial Services Practice.1

Currently, Fisher is working as SVP, Consumer Group Head, Optum Financial at Optum, based in Los Angeles, CA.25

Throughout his career, Fisher has focused on creating financial products that prioritize simplicity and customer-centric experiences, particularly for underserved populations.14