Janine Vanderburg

Janine Vanderburg is a prominent anti-ageism advocate and the founder of Changing the Narrative, a national initiative dedicated to ending ageism. At 65, she started the non-profit organization to challenge age-related stereotypes and promote intergenerational understanding.2

Key Roles and Achievements::

• Founder and Director of Changing the Narrative, a Colorado-based anti-ageism advocacy organization12
• CEO of Encore Roadmap, where she consults with businesses on leveraging encore talent and the longevity economy4
• Senior Strategist for Changing the Narrative4
• Chaired the Encore Network for three years, a global coalition championing contributions of people 50+ 4
• 2020-21 Encore Public Voices Fellow4

Professional Focus:: Vanderburg is dedicated to:

• Challenging workplace age discrimination
• Promoting intergenerational connections
• Reframing societal perceptions of aging
• Advocating for older workers' opportunities

Her work has been instrumental in initiatives like the Job Application Fairness Act in Colorado and developing anti-ageist communication strategies.23 She believes in creating inclusive narratives that celebrate the strengths and contributions of people across all ages.1