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Janice Torres-Perez
Futurist, Philanthropist, Archivist, Strategist
Janice Torres-Perez: A Visionary in Creativity and Social Impact
Janice Torres-Perez stands out as a multi-faceted professional renowned for her work as a Creative Strategist, Publicist, Social Impact Leader, and Museum Professional. With over 20 years of experience, Janice has adeptly navigated the realms of communication, creative direction, and philanthropic initiatives, driving positive change through her vision and expertise.
Professional Background
Throughout her expansive career, Janice has demonstrated a commitment to equity and collaboration. She has held various prestigious positions where her strategic insights and creative solutions have propelled brands, NGOs, and cultural institutions to new heights. Her client portfolio is impressive, including industry leaders such as HBO, Red Bull, Procter & Gamble, Lexus, Verizon, Sony Music, and Target. Additionally, Janice has contributed significantly to numerous NGOs, including PeaceTech Lab and Americans for the Arts, as well as educational initiatives through the NYC Taxi & Limousine Commission and the Bronx Children’s Museum.
Janice has worked with high-profile agencies such as Hunter, Citizen, and MSL, where she has fine-tuned her skills in public relations, branding, project management, and multicultural consumer engagement. Her work has been extensively showcased by renowned media outlets such as Bankrate, NPR, and Rolling Stone, solidifying her position as a thought leader in her field.
Education and Achievements
Education plays a crucial role in Janice's professional journey. She holds a Certification in Project Management from the Institute of Project Management, an asset that complements her strategic thinking and organizational capabilities. Her education, together with her extensive experience, positions her as a formidable force in communications and creative strategy.
Janice's notable achievements extend beyond mere professional accolades. Her campaigns have made significant impacts, including a viral PR campaign that supported Ms. Opal’s petition for recognizing Juneteenth as a federal holiday in 2020—a campaign that effectively engaged top brands and garnered national attention. Furthermore, she has directed public relations for some of the nation’s most covered Indigenous Peoples events and has played a pivotal role in PeaceTech Lab’s International Peace Honors.
In recent years, she has been instrumental in development strategies that have fueled the growth of the International Salsa Museum. By securing partnerships and co-producing groundbreaking pop-up events, Janice has successfully aligned cultural heritage with contemporary media coverage, attracting attention from platforms like Smithsonian and NPR.
Achievements
Janice's ability to catalyze change is demonstrated through her numerous social impact highlights. Some of her key achievements include:
- Revolutionizing Juneteenth Recognition: Spearheaded a PR campaign that amplified Juneteenth’s recognition, resulting in significant brand collaborations and public awareness.
- Cultural Advocacy: Provided direct PR support for Indigenous Peoples events, enhancing visibility and engagement in these vital cultural gatherings.
- PeaceTech Lab Contributions: Engaged influential celebrities and media for PeaceTech Lab’s honors, bringing awareness to peace initiatives.
- Museum Development: Led strategic communications that secured key partnerships and media coverage for the International Salsa Museum, fostering community and cultural pride.
- Archaeological Advocacy: Drove PR efforts that successfully halted the privation of a crucial Caribbean archaeological site, safeguarding cultural history.
Interests
Beyond her professional accolades, Janice is passionate about early childhood development, museums, cultural preservation, and music history. Her love for nostalgia, collecting, and archiving shines through her work in museums and cultural institutions. She also demonstrates a commitment to environmental protection and food sovereignty, closely following the impacts of extreme weather on communities and nature. Janice enjoys birding and spending time watching documentaries that highlight critical social and cultural narratives.
Overall, Janice Torres-Perez embodies a unique blend of creativity, strategic acumen, and a profound concern for social impact. Through her extensive experience and diverse interests, she continues to leverage her skills to inspire positive change, enrich cultural narratives, and engage communities in substantial ways. Her drive and passion for collaboration and equity position her as a leading voice in the fields of creative strategy and social impact.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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