Janice Lee

Janice Lee is a Managing Director and Partner at Boston Consulting Group (BCG) based in Boston. Here are some key details about her background and role:

Professional Experience

• Janice Lee has been with BCG for over 13 years, currently serving as a Managing Director and Partner.12
• She is a member of the senior leadership team for BCG's Center for Customer Insight.2
• Lee is also a core member of BCG's travel and tourism sector and the Marketing, Sales & Pricing practice.2

Areas of Expertise

• Consumer insight and strategy
• Travel and tourism industry
• Marketing effectiveness
• Strategic planning
• Operational improvement

Project Experience

• Led numerous projects focused on consumer insight across various industries.2
• Advised clients on developing Demand Centric Growth strategies and market-entry strategies.2
• Executed many projects globally for airlines, spanning operational improvement, strategic planning, brand loyalty, and product strategy.2

Education

• MBA from the Wharton School at the University of Pennsylvania
• BA in Psychology from Rice University, graduating Summa Cum Laude1

Languages

Janice Lee is proficient in:

• English (native or bilingual)
• Mandarin Chinese (native or bilingual)1

Her expertise in consumer insights, travel and tourism, and strategic planning makes her a valuable asset to BCG's leadership team and client engagements.