Janette Hoefer

Janette Hoefer is a Strategic Communications Consultant and (Ghost-)Writer from Germany with over 8 years of experience in fast-paced global AdTech, Tech, SaaS companies & Start-Ups.

Janette specializes in developing solid branding and communications strategies for long-term success and growth in Germany and the DACH Market, encompassing PR, marketing, and social media.

She offers services as an external PR and Communications Manager, covering earned and owned media, digital PR, social media guidance, blogging, and website content creation.

Janette excels in (Ghost-)writing engaging content that emphasizes expertise and thought leadership for her clients.

She values a holistic approach to communications and storytelling, believing in crafting authentic narratives about companies, their vision, mission, services, products, owners, and employees.

Aside from her professional endeavors, Janette is enthusiastic about personal growth, mindfulness, fitness, psychology, and travel, and enjoys experimenting with new technologies and enhancements for work and personal life.

She actively contributes to the 12min.me community in Hamburg as a volunteer team member and Communications Manager, showcasing her passion for communications, digital disruption, networking, new technologies, and inspiring ideas.

Janette Hoefer holds a Master of Arts (MA) in Journalism and Communication Studies and a Bachelor of Arts (B.A.) in Sociology with a minor in Psychology from the Universität Hamburg / University of Hamburg.

She has a rich professional background, having worked with various organizations including Hoefer Communications as a B2B Communications Consultant & Writer, Unruly as the Marketing & Communications Lead Central Europe, and segmenta communications GmbH as the PR & Communications Manager, among others.

Her diverse experience ranges from internships at Spiegel.TV and hamburger stadtillustrierten verlagsgesellschaft mbh to roles such as Senior PR & Marketing Manager DACH and Event Manager at different communication-focused companies.

With her blend of academic knowledge and practical experience, Janette Hoefer is a seasoned communications professional who brings creativity, strategic thinking, and a passion for storytelling to her clients.