Janett Riebe

Janett Riebe is a versatile professional with a background in writing, startup mentoring, and hospitality consulting, having transitioned from a role as a Silicon Valley advisor. Currently based in Europe, Janett provides support to creative entrepreneurs and business founders in areas such as brand strategy, community building, and storytelling.

With a firm belief in turning the impossible into reality, Janett Riebe champions the fusion of data, science, ethics, and intuition, recognizing the endless potential of human creativity and intelligence. She advocates for generosity in sharing resources and talents and encourages daring pursuits of dreams and visions to foster collaboration and creation.

Janett's academic journey includes a BSBA in International Business from UNC Kenan-Flagler Business School, a Master of Science in Luxury Management and Guest Experience from Glion Institute of Higher Education, studies in Business Administration at The Chinese University of Hong Kong, Chinese Language studies at Beijing Institute of Education, and education at Johann-Gottfried-Herder Gymnasium.

Her professional experience spans various roles such as Co-Owner at Smart Roots Partners GmbH, Brand Development and Guest Experience roles at leading companies (including a Confidential Company), and diverse positions at Meta (formerly known as Facebook), ranging from Safety Policy and Content Policy to operations and market analysis. Janett also contributed as part of the India Landing Team and gained valuable experience as a Finance Intern at Thomas Cook Group.