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Janet Westaway
Sr. Marketing Director - Strategic Verticals
Janet Westaway is a highly skilled and creative marketing strategist and writer with a comprehensive understanding of modern marketing and communications.
With a focus on developing brand messaging, compelling content, and ABM strategies, Janet collaborates with sales teams to drive growth and enhance customer retention.
Her expertise lies in marketing intangible products and simplifying complex solutions to create differentiated capabilities.
Janet obtained her Bachelor's Degree in Business Administration with a Major in Marketing and a Minor in Art from the State University of New York College at Fredonia.
She has held key roles in renowned organizations such as Dun & Bradstreet, where she served as the Senior Marketing Director for Strategic Verticals in Financial Services, Insurance, Retail, Transportation, and Manufacturing.
Additionally, she has worked as the Content Marketing Director at Dun & Bradstreet, owned her communications company under Westaway Communications, and held positions as a Senior Marketing Director and an Account Product Manager at VF Corporation.
