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Janet Glasper
Chief Marketing Officer at BDO in Australia
Professional Background
Janet Glasper is a seasoned professional in the field of marketing and business development, currently serving as the Chief Marketing Officer (CMO) at BDO in Australia. With an impressive tenure of over 20 years at BDO, Janet has played a pivotal role in shaping the marketing strategies that have propelled the firm to new heights. Her career spans a remarkable 35 years in professional services marketing, during which she has accumulated a wealth of knowledge and experience working with various law firms, both large and small. Janet's various roles have allowed her to embrace the challenges and opportunities that come with working in diverse and dynamic environments.
In her current position at BDO, no two days are ever the same for Janet. She thrives on the variety of her responsibilities, ranging from strategic planning and campaign management to content development and social media engagement. Janet's approach to leadership emphasizes the importance of teamwork in driving success. She believes that while excellence in leadership is vital, the results she achieves are a reflection of the collective efforts of the individuals she collaborates with. This mindset has allowed her to foster strong relationships both within the organization and externally with clients and other stakeholders.
In addition to her role at BDO, Janet's influence extends internationally as the Australian representative on BDO’s International Brand and Marketing Committee. This position not only highlights her expertise in the field but also reinforces her commitment to maintaining a cohesive brand identity across different regions. At a local level, Janet takes pride in leading national initiatives and working closely with her dedicated team to implement strategies that cater to the unique needs of various markets across Australia.
Janet has witnessed the transformation of BDO over the past two decades, observing firsthand its growth and resilience through various challenges. Today, she finds herself part of a truly exciting phase for the firm, which offers a unique combination of global opportunities and local entrepreneurial spirit. Janet is proud to be associated with a company that embraces both regional and national interests, allowing for tailored strategies that resonate with diverse audiences.
Education and Achievements
Janet holds a Bachelor of Business Management with a specialization in Marketing from the Queensland University of Technology (QUT). This solid educational foundation has equipped her with the essential skills and insights necessary to excel in her career in marketing and business development.
Throughout her career, Janet has taken on various key roles that showcase her multifaceted skill set. Before her current role as CMO, she served as the National Head of Clients & Markets at BDO, where she was instrumental in developing client-focused strategies that improved client engagement and satisfaction. Janet also held positions as a Company Director at Diabetes Australia Queensland and Business Development Manager at Blake Dawson Waldron, which further honed her expertise in managing diverse teams and projects.
Janet has also played a significant role as a Marketing Manager at Hunt & Hunt Lawyers (now Cooper Grace & Ward), where she developed and implemented marketing strategies that effectively promoted the firm's legal services. Her wealth of experience in various capacities has enabled her to cultivate an impressive command over marketing communications, digital strategies, and business development frameworks, making her a respected leader in the industry.
Achievements
In her esteemed role at BDO, Janet Glasper has achieved remarkable milestones that highlight her commitment to advancing the firm's marketing efforts. Under her leadership, BDO has successfully executed numerous marketing campaigns that have enhanced the company's brand recognition and client engagement. Additionally, her involvement in the International Marketing Committee allows her to contribute to the development of best practices that benefit BDO's global marketing strategy.
Janet's commitment to professional excellence extends beyond her organizational role. She is known for her ability to adapt to ever-changing market dynamics, ensuring that BDO remains at the forefront of industry trends. With a keen understanding of digital marketing, Janet has facilitated the integration of inbound marketing tactics and automation tools that have streamlined lead generation efforts and improved conversion rates.
Her enthusiasm for leading teams across Australia reflects her genuine passion for fostering a collaborative and innovative work environment, which is crucial for achieving exceptional outcomes. Janet's adeptness in seamlessly transitioning between strategic development and creative content generation is a testament to her versatility and leadership.
BDO's growth during Janet's tenure can be attributed to her continuous strive for excellence and her dedication to nurturing talent within her team. Her role in developing practical tools and techniques for business development has established robust frameworks that empower teams nationwide to deliver top-tier services to clients.
In summary, Janet Glasper is a distinguished marketing professional whose contributions to BDO and the professional services sector at large are noteworthy. With her extensive educational background, diverse experience, and proven leadership capabilities, she continues to advance the marketing landscape in Australia. Janet's story exemplifies the impact of collaboration, strategic thinking, and a commitment to excellence in achieving organizational success.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.