Janelle Maiocco

Janelle Maiocco is an entrepreneur and the Founder and CEO of Barn2Door, Inc., a company that provides a vertical SaaS solution connecting farmers and chefs through a mobile-first e-commerce platform.12

Professional Background

Maiocco has a strong background in the food-tech industry. Prior to founding Barn2Door, she launched her first food-tech company called Farmstr, which focused on serving consumers. However, she experienced challenges with consumer acquisition and local aggregation, leading her to eventually close the company despite its growth.1

Learning from her experience with Farmstr, Maiocco founded Barn2Door, which targets the back-end of the restaurant supply chain. The platform allows farms to manage their brand, marketing, sales, customers, inventory, and fulfillment, while chefs can easily discover and purchase from individual farms using their phones.1

Career Progression

Maiocco's career has evolved significantly over the years:

• At 30: She had just completed her MBA and was consulting for startups and food institutions while raising her young children.
• At 40: She launched her first food-tech company, Farmstr.
• At 45: She was two years into running Barn2Door, her second food-tech startup.1

Achievements and Goals

Maiocco is proud of several accomplishments:

1. Raising capable and responsible children
2. Maintaining a successful marriage
3. Persevering through the challenges of entrepreneurship

Her biggest goal is to grow Barn2Door into a successful business. The company has already achieved product-market fit and is now focusing on scalability and profitability.1

Personal Interests

Maiocco is an avid reader, with recent books including "The Hard Things about the Hard Things" by Ben Horowitz and "Third Plate" by Dan Barber.1 She's also known to "wield knives, pitchforks & martinis," according to her Twitter bio.3

In summary, Janelle Maiocco is a seasoned entrepreneur with a passion for connecting farmers and chefs through innovative technology solutions, as demonstrated by her leadership of Barn2Door, Inc.