Janelle Archer is a seasoned digital marketing and social media professional in the financial and fintech industries. She currently works as the Digital Marketing and Social Media Manager for MidFirst Bank and its affiliates, managing various channels of communication to effectively reach out to clients and enhance their experience. Janelle has also served as the director of the Confluence Conference-the largest digital marketing conference in Oklahoma- and chaired the Oklahoma American Advertising Awards (ADDYs), creating promoting channels and marketing strategies that led to successful campaigns. Janelle's passion for community, art, creativity, and technology makes her an asset to any organization she works with. Janelle Archer pursued a degree in Strategic Communications/Journalism at the University of Central Oklahoma and honed her skills at various internships before embarking on her professional journey.