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Jane Teixeira
I help you communicate more effectively to grow your business.
Professional Background
Jane Teixeira is a renowned professional in the fields of Public Relations (PR), marketing, and communications. With a passion for storytelling and a knack for crafting brand messages that resonate, she has dedicated her career to helping businesses—ranging from startups to internationally recognized brands—effectively communicate their story. As the President and Chief Brand Storyteller at JC Communications, LLC, Jane provides a comprehensive range of services including PR and Media Relations, Copywriting, Brand Positioning, Social Media Strategies, Email Marketing, and more.
From her experience managing communications for The Leading Hotels of the World as their Director of Communications, Jane has honed her skills while delivering measurable results and driving remarkable success for her clients. She has worked on significant PR campaigns, leveraging her keen insight into the hospitality and luxury sectors, delivering tailored strategies that align with her clients’ missions and branding objectives. Her significant accomplishments demonstrate her proficiency; for instance, she played a pivotal role in generating thousands of dollars in incremental revenue for a hotel client with minimal advertising expense through strategic editorial placements, and developed a successful social media advertising strategy that delivered a stellar 600% ROI during the challenging COVID-19 crisis.
Furthermore, Jane's creative approach to Public Relations has allowed her to craft effective partnerships and devised innovative solutions that yield measurable success. Her collaborations with brands such as 1-800-FLOWERS and Marriott Hotels have resulted in enhanced brand visibility and engagement. Jane's ability to connect clients with premier media outlets, including high-profile placements in The Wall Street Journal, The New York Times, Vogue, and Travel + Leisure, illustrates her extensive media network and her talent for telling compelling stories that captivate the audience.
Education and Achievements
Jane Teixeira's educational background is as impressive as her career trajectory. She studied Communications at Long Island University, C.W. Post Campus, where she earned a Bachelor of Arts degree. This foundational education provided her with the skills to analyze and create effective communication strategies. Further enriching her expertise, she obtained a certification in Sustainability Studies from Harvard Business School Online—recognizing the growing importance of sustainability in today's business landscape. Additionally, she has completed the Certified Hospitality Marketing Executive program through the Hospitality Sales & Marketing Association International, equipping her with specialized knowledge to excel in hospitality marketing.
Throughout her career, Jane has been recognized for delivering substantial benefits to her clients through innovative thinking and effective execution. Noteworthy is her role at The Leading Hotels of the World, where she not only managed communications but also established multiple revenue-generating streams to support the organization’s digital marketing undertakings. Her initiatives have made a lasting impact, transforming the way hospitality brands approach communication and marketing.
Notable Accomplishments
As an accomplished communications professional, Jane has a long track record of notable achievements that exemplify her expertise in public relations and marketing:
- Instrumental in delivering a remarkable 600% return on investment through strategic social media advertising for a hotel client during the unprecedented COVID-19 pandemic.
- Successfully produced thousands in revenue through a single editorial placement, illustrating her ability to craft messages that matter and resonate with target audiences.
- Spearheaded the global PR launch of Fauchon Hospitality, resulting in millions in media exposure and significantly enhancing the brand's market profile.
- Created a groundbreaking go-to-market model for a tour operator, enabling sales of travel packages at a fraction of the cost relative to existing sales methods.
- Developed and introduced an ad hoc PR service program for Marriott Hotels, allowing individual properties to leverage publicity affordably for major announcements.
- Cultivated innovative client partnerships, such as the collaboration between 1-800-FLOWERS and The NYC Marathon, demonstrating creativity in building campaigns that garner attention and promote community engagement.
Jane's core competencies include copywriting, specifically in areas such as website content, brochures, ads, video scripts, and social media posts. She is skilled in managing comprehensive email marketing programs designed to foster customer engagement and drive conversions. Her expertise in curating content calendars and managing social media platforms ensures that her clients can effectively reach and engage with their audiences, ultimately leading to increased brand loyalty and growth.
Armed with a deep understanding of market dynamics and audience perception, Jane is adept at crafting compelling narratives and strategic communications roadmaps that amplify brand messages to achieve impactful results. Her commitment to excellence in PR, marketing, and sustainability positions her as a leader in the industry, making her an invaluable partner for organizations seeking to enhance their brand presence and achieve their strategic goals.
Conclusion
In summary, Jane Teixeira's professional journey exemplifies a robust and impressive career in communications and marketing. With a unique blend of creativity, strategic thinking, and a commitment to sustainability, she has consistently achieved outstanding results for her clients. Her vast experience working with major international brands and startups alike highlights her adaptability and the breadth of her skill set. Anyone seeking to enhance their brand message, establish strong media relations, or develop an engaging marketing strategy will find Jane's expertise indispensable. As the business landscape becomes increasingly competitive, her ability to tell compelling stories and forge mutually beneficial partnerships paves the way toward lasting success for her clients.