Jane Alexander

Jane Alexander is the former Chief Marketing Officer (CMO) at Carta, a company known for its innovative equity and fund management solutions.1 She held this position from March 2021 to December 2023.2

Career Highlights

Jane's career at Carta spanned over 4 years, during which she held two significant roles:

1. Chief of Staff (July 2019 - March 2021)
2. Chief Marketing Officer (March 2021 - December 2023)2

Prior to her tenure at Carta, Jane had diverse experiences in various companies:

• Investment Team at Accel (2018)
• Go-to-Market at Sourcegraph (2017)
• RM - EMEA at SalesforceIQ (2016-2017)
• Manager - Sales Development at SalesforceIQ (2015-2016)
• Account Executive at RelateIQ (acquired by Salesforce) (2014-2015)
• Account Executive at BrightEdge (2012-2014)2

Current Role

As of January 2024, Jane Alexander has transitioned to a new role as Partner at CapitalG.24

Education

Jane has a strong educational background:

• MBA from Stanford University Graduate School of Business
• Bachelor's Degree in Psychology from Harvard University2

Approach to Marketing

As CMO at Carta, Jane focused on two main objectives:

1. Driving growth towards a billion-dollar revenue goal
2. Bringing the "soul of Carta to market" by building affinity within their customer base and ecosystem3

Her approach emphasized creating value for customers and ensuring that every interaction with Carta provided more value than it extracted.3

Personal Interests

Jane is fluent in Spanish and was a notable athlete during her time at Harvard, where she played varsity softball and was named Ivy League Player of the Year and Academic All American.2