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Janalyn Kidd
Designer - Storyteller
Professional Background
Janalyn Kidd is a qualitative research consultant and graphic designer with a wealth of experience spanning nearly two decades. She has worked closely with some of the most respected brands worldwide, focusing on their unique storytelling and brand development needs. With her unique title, 'small but mighty', Janalyn believes in empowering small organizations that aspire to make meaningful changes in the world. She operates her own agency, Small But Mighty Press, designed to provide strategic design and branding support that aligns with the missions of her clients.
Over the years, Janalyn has achieved great success in various roles, notably as the Head of Creative and Lead Brand Strategist at Clearedge Marketing, where her insights guided clients towards stronger brand identities. She was also a Senior Director of Brand and Creative at Clearedge, where she contributed significantly to the success of multiple branding initiatives. Her dual expertise in graphic design and qualitative research enhances her ability to craft compelling narratives that resonate with audiences.
In addition to her consultancy roles, Janalyn co-founded Design Makes Change, a platform that intertwines design with social good, showcasing her commitment not only to her craft but to creating meaningful impacts within society. This experience underscores her belief that great design can transcend aesthetics and become an essential moral compass for organizations aiming to serve communities.
Education and Achievements
Janalyn Kidd firmly believes in the power of education as a catalyst for professional development. She holds a Bachelor of Fine Arts in Drawing/Painting from the prestigious Art Academy of Cincinnati. Her academic background underscores her foundation in visual arts, which she creatively translated into a significant career in graphic design. Additionally, she pursued studies at the NLP Center of NYC, further refining her skills in understanding human behavior—a vital asset for her qualitative research endeavors.
Aside from her educational qualifications, Janalyn's work has gained recognition in various prestigious publications, such as Communication Arts and PRINT. She has garnered accolades from renowned organizations like AIGA and the American Advertising Federation, affirming her status as a leader in the fields of design and brand strategy. Her thoughtful, creative approach to both qualitative research and design has positioned her as an invaluable partner to small and large organizations alike.
Specialties
Janalyn Kidd possesses a comprehensive skill set that encompasses graphic design, brand strategy and development, qualitative research, storytelling, and creative insight. Her specialization in narrative-driven design allows her to create brands that not only look beautiful but also tell profound stories. She combines her artistic abilities with her understanding of consumer psychology to create compelling designs that engage audiences effectively.
Her profound understanding of qualitative research enhances her ability to provide brands with actionable insights, ensuring that their messaging is nuanced, relevant, and resonates deeply. This dual expertise makes Janalyn a powerful collaborator for brands looking to elevate their communication strategies.
Notable Projects and Contributions
Janalyn has a rich portfolio showcasing her diverse skills and creative solutions. Through her work at Small But Mighty Press, she has transformed the visual identities of various organizations, helping them present their missions and values aesthetically and strategically. Her unique approach has not only benefitted startups but has also had a significant impact on global non-profits, indicating her versatility and adaptability in design across different sectors.
Additionally, her role as a qualitative researcher at Brandtrust lent her unique insights into consumer behavior and brand perceptions, which have informed her design practices profoundly. This interdisciplinary background allows her to align her creative vision closely with the strategic needs of her clients, fostering partnerships that yield outstanding results.
In every role she has undertaken, from her early days as a co-founder of Design Makes Change to her current endeavors at Small But Mighty Press, Janalyn's focus remains on impactful design. She thrives on the belief that every design project is an opportunity to create something beautiful that has the potential to alter narratives and inspire positive change in society.
In conclusion, Janalyn Kidd stands out as a remarkable figure in the realms of design and research, bringing nearly two decades of experience to her projects. Her commitment to creating 'small but mighty' designs reflects her values as a designer and her dedication to helping organizations impact communities positively. As she continues her journey, Janalyn is sure to leave an indelible mark on the creative landscape, fostering a culture of beautiful, purposeful design that serves humanity.
tags':['qualitative research','graphic design','brand strategy','creative insight','storytelling','Art Academy of Cincinnati','Design Makes Change','Clearedge Marketing','Small But Mighty Press','BFA in Drawing','NLP Center of NYC','AIGA award winning','American Advertising Federation award winning'],