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Jana Caduff
Digital Marketing Manager at Mövenpick Holding AG
Professional Background
Jana Caduff is a highly accomplished marketing professional with a wealth of expertise in digital marketing, communications management, and consumer behavior. With a robust academic background and a steadfast commitment to ongoing professional development, Jana has positioned herself as a leader in the competitive landscape of marketing management.
Jana currently holds the title of Digital Marketing Manager at Mövenpick Holding AG, where she utilizes her extensive knowledge in digital marketing strategies to elevate the brand's presence in the hospitality industry. In her role, she is responsible for creating and implementing effective marketing campaigns that resonate with consumers and drive engagement across various platforms. Her ability to analyze market trends and consumer behavior has helped Mövenpick enhance its digital marketing footprint significantly.
Before her current tenure at Mövenpick, Jana honed her marketing skills as the Digital Marketing & Key Account Manager at globegarden. Her responsibilities included managing key client relationships and developing tailored marketing strategies that aligned with their business goals. This position allowed Jana to directly influence the company’s marketing initiatives, showcasing her aptitude for strategic planning and execution.
Jana's experience in the marketing landscape began with EF Education First, where she held multiple positions, including Operations and Student Services, as well as Marketing & Sales Executive. In these roles, she was instrumental in enhancing operational efficiencies and driving the sales process, insights that laid the groundwork for her future endeavors in marketing.
Her international exposure continued with her time at Mondelēz International as a Project Assistant in Consumer Marketing Coffee, where she participated in brand strategy initiatives that connected with consumers through innovative marketing approaches. Jana’s early career also includes her role as a Marketing Intern at Société Générale, which offered her invaluable insights into the financial services sector’s marketing practices and customer engagement strategies.
Education and Achievements
Jana Caduff’s educational background is equally impressive and forms the foundation of her marketing expertise. She earned a Master of Marketing in Services and Communication Management from the prestigious Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, where she focused on critical subjects such as communication management, consumer behavior, market research, and channel management. Her exceptional performance can be noted by her academic score of 5.24, demonstrating her commitment to excellence and deep understanding of marketing principles.
Prior to her master's degree, Jana obtained her Bachelor of Business Administration degree from the same esteemed institution, concentrating on strategy, marketing, accounting, business law, and economics, achieving a solid score of 5.18. This comprehensive education provided her with a well-rounded understanding of business operations and strategic marketing.
In addition, Jana has advanced her knowledge through continuing education, including a Digital Marketing Diploma from IAB Switzerland. This further education highlights her pursuit of staying at the forefront of digital marketing trends, ensuring she remains up-to-date with the latest skills and technologies in the field. She also had foundational training at Rychenberg, which contributed to her early marketing acumen.
Notable Projects and Contributions
Throughout her impressive career, Jana has contributed to several key projects and initiatives that showcase her adeptness in marketing and strategic planning. During her time at EF Education First, she played a pivotal role in developing marketing campaigns that increased the organization's market visibility and attracted a diverse clientele.
Her ability to handle significant projects is evident from her tenure at Mondelēz International, where she was involved in consumer marketing initiatives that required a blend of creativity, analytical skills, and strategic insight—qualities that are critical in successful marketing campaigns. Jana's projects often focus on leveraging consumer insights to inform marketing tactics, fine-tuning approaches that lead to maximum engagement and sales impact.
Conclusion
In summary, Jana Caduff is a dedicated and knowledgeable marketing professional whose education and extensive experience spanning various roles in prominent organizations have equipped her with the skills necessary for the dynamic world of digital marketing. Her current position at Mövenpick Holding AG signifies not only her professional growth but also her commitment to excellence in the marketing field. With her strong foundation in both theory and practical applications, Jana continues to make significant contributions to marketing strategy and implementation, driving success for the brands she represents.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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