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Jan-Willem Borsboom
Director of Trading and Accountability, expert in privacy and media.
Jan-Willem Borsboom is the Director of Trading & Accountability for Digital & Retail Media at Omnicom Media Group, based in Diemen, North Holland, Netherlands. His role involves pioneering various digital media initiatives, including the establishment of display, video, audio, mobile, and programmatic advertising strategies. He is responsible for managing real-time biddable media across multiple agencies within the GroupM network and has experience negotiating contracts with AdTech and MarTech suppliers on both local and global scales.1
Borsboom has a robust background in digital media development, having previously held positions such as Digital Director at Radio 538 and Manager of Digital Development at RTL Nederland. His educational credentials include a Master’s degree in Culture, Organization, and Management from Vrije Universiteit Amsterdam and various certifications from Harvard Business School Online.1