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Jan Hoffmann
Rethinking live-in care
Jan Markus Hoffmann is the co-founder of marta, a startup he established in 2020 along with Philipp Buhr.12 Marta is a platform that connects caregivers across Europe with care seekers through an online marketplace, focusing on improving elderly care through technology.1
Background and Education
Hoffmann studied Business Administration at WHU - Otto Beisheim School of Management.2 Before founding marta, he gained valuable experience in various roles:
- USA Managing Director of SumUp, a European mobile payment service provider12
- Co-founder of Panama Open Air Festival, one of Europe's rising electronic music festivals2
- Founder and manager of a large regional event agency2
Marta: Addressing Elderly Care Challenges
Marta aims to solve several issues in the elderly care sector:
- Improving the matching process between caregivers and families
- Increasing transparency in the care market
- Ensuring fair pay for caregivers while reducing costs for families
The platform uses technology to collect more data than traditional agencies, resulting in better matches and higher satisfaction rates for both caregivers and care-seeking families.3
Motivation and Vision
Hoffmann's motivation for starting marta stemmed from personal experiences with his family struggling to find proper care for their grandparents.1 He and his co-founder recognized the massive opportunity to improve the lives of millions by addressing the challenges in the elderly care sector.1
Achievements and Growth
Under Hoffmann's leadership, marta has achieved significant milestones:
- Raised €6.6 million in a Seed funding round led by Capnamic, with participation from Verve Ventures and US-based Almaz Capital2
- Expanded operations to four countries: Germany, Poland, Romania, and Lithuania2
- Developed a platform that allows families to pay 10% less than the market average while caregivers earn 35% more2
Jan Markus Hoffmann's LinkedIn profile can be found at https://de.linkedin.com/in/jan-markus-hoffmann-7a617aa6, where he has over 500 connections.4
