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Jan Maarten Zandbergen
Global CMI Heineken
Jan Maarten Zandbergen is a prominent professional at The HEINEKEN Company, serving as the Global CMI (Consumer & Market Insights) Tiger & Desperados. He has over 20 years of international experience in consumer insights, brand strategy, and marketing management, which positions him as a key figure in shaping HEINEKEN's marketing strategies and consumer engagement efforts.1
In his role, Zandbergen is likely involved in analyzing market trends and consumer behavior to inform the company's product development and marketing initiatives for brands like Desperados. His extensive background suggests a deep understanding of both qualitative and quantitative research methodologies, enabling him to drive insights that enhance brand performance and consumer connection.1
Zandbergen's professional journey reflects a commitment to leveraging data-driven insights to foster brand growth and innovation within the competitive beverage industry.
