Jan König

Jan König is a prominent figure in the digital marketing and strategy landscape, currently serving as the Co-Founder of ODALINE, a strategic consultancy established in January 2020. ODALINE focuses on integrating media, content, and creative strategies to address the challenges of the digital age.13

Professional Background

König began his career in 2011 at MediaCom, Germany's largest media agency, where he gained foundational experience in media strategies. He transitioned to MEC (now part of Wavemaker) in 2014, where he led digital strategies for major clients like Mercedes-Benz. Under his leadership, the content team expanded significantly, growing from five to fifty members and achieving substantial revenue growth.13

In 2018, he was appointed Managing Director at Wavemaker after the merger of MEC and MAXUS, overseeing key accounts such as Vodafone, Netflix, and Paramount.15 His expertise in digital strategy has positioned him as a thought leader in the field, recognized among the top 100 influencers in marketing by W&V and Business Punk in 2024.3

Current Role at ODALINE

At ODALINE, König aims to bridge the gap between various marketing silos, providing holistic solutions that encompass media planning, content creation, and brand strategy. The agency has worked with notable clients including Ford, Disney, and ALDI SÜD.36

König's insights into digital communication challenges and effective brand strategies have been shared through various platforms, including podcasts where he discusses the evolving landscape of digital marketing.36

Education

König studied at the Business and Information Technology School in Iserlohn, focusing on Marketing and Sports Management. He also attended California International Business University in San Diego for courses related to management and finance.57

Personal Information

Jan König is fluent in German and English and has basic proficiency in French. He is also active on LinkedIn under the username jankoenig, where he shares updates about his professional endeavors and insights into the marketing industry.24