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Jan Hofmeyr
Completely and Totally Retired
Jan Hofmeyr is a prominent figure in the field of market research and consumer behavior analysis. Here are some key details about his professional background and contributions:
Career at TNS
Jan Hofmeyr held the position of Chief Researcher: Behaviour Change at TNS (Taylor Nelson Sofres), a leading global market research company.1 In this role, he was responsible for developing intellectual properties for TNS, particularly focusing on consumer behavior and brand loyalty.2
Contributions to Market Research
Conversion Model:: Hofmeyr is best known as the main architect of the original Conversion Model, which was first introduced in 1986.1 This model is a tool for analyzing customer commitment and loyalty. In 2012, Hofmeyr led the effort to "re-engineer" the Conversion Model, updating it to focus on two critical factors in consumer decision-making: 'power in the mind' and 'power in the market'.1
Expertise:: His areas of expertise include:
- Consumer behavior analysis
- Brand loyalty and commitment
- Market research methodologies
- Customer experience
Professional History
Before his role at TNS, Jan Hofmeyr had significant experience in the market research industry:
- Chief Researcher at Kantar TNS3
- Director at IntellectionSoftware
- International Director at Synovate
When Ipsos acquired Synovate in 2011, Hofmeyr moved to TNS to take up the position of Chief Research Officer.2
Education and Qualifications
Jan Hofmeyr holds a Ph.D., which likely contributes to his deep understanding of research methodologies and consumer psychology.4
While I don't have specific information about Jan Hofmeyr's LinkedIn username, the query suggests it may be jan-hofmeyr-8022561b. However, I cannot confirm this without directly accessing his LinkedIn profile.