Sign In
Get Clay Free →

Suggestions

    Jan-Eric Syring

    Co-Founder / Brand Director of Skingood Garden

    Professional Background

    Jan-Eric Syring is a visionary entrepreneur with a robust background in brand management, particularly within the fast-moving consumer goods (FMCG) sector. His career is distinguished by his experience at Unilever, where he honed his skills in holistic brand management, digital business strategies, and direct-to-consumer models. Jan-Eric’s entrepreneurial spirit led him to establish JustWash, a start-up focused on revolutionizing the consumer experience in laundry care. Furthermore, he played an instrumental role in founding the Unilever incubator, NU Business GmbH, which serves as a breeding ground for innovative business ideas. Currently, he is the Co-Founder and Brand Director at Skingood Garden, where he continues to leverage his expertise to craft sustainable and health-conscious brands.

    Through his professional journey, Jan-Eric has shown a profound commitment to combining traditional marketing with modern digital practices. His early career at Unilever saw him tackle diverse roles across various departments, showcasing his adaptability and dedication to brand growth. From managing the Dove & Dove Men+Care brand in the DACH region to strategic eCommerce initiatives, Jan-Eric has consistently driven impactful results.

    Education and Achievements

    Jan-Eric Syring's academic background is both diverse and impressive. He holds a Bachelor of Science (B.Sc.) degree in Economics and Management from Leibniz University Hannover, where he laid the foundational knowledge that would support his career in business strategy and brand management. Further enhancing his expertise, Jan-Eric pursued a Master of Science (M.Sc.) in International Business at the UPF Barcelona School of Management. This program allowed him to explore the complexities of global markets and prepare for leadership roles in various sectors.

    In addition, Jan-Eric studied Economics and Management at Yonsei University in Seoul, South Korea. This international experience enriched his understanding of global business dynamics and consumer behavior, which has been integral to his work in brand strategy and development.

    Jan-Eric's efforts have not gone unnoticed. His drive and creativity have propelled him to notable achievements, such as successfully launching JustWash, where he focused on creating a direct connection with consumers, enhancing customer engagement and brand loyalty. His involvement with NU Business GmbH illustrates his commitment to fostering innovation within established business frameworks, showcasing his leadership in nurturing new business ideas within Unilever.

    At Skingood Garden, Jan-Eric is dedicated to building a brand that emphasizes wellness and sustainability. He believes in crafting products that not only meet consumer needs but also contribute positively to their lifestyles. His approach synchronizes well with the growing trend towards responsible consumerism, aligning with today's market demands for transparency and authenticity in branding.

    Key Roles and Responsibilities

    Jan-Eric has held various roles that reflect his profound understanding of brand dynamics and market strategies. At Unilever, he began as a Global Brand Development Intern, where he gained essential insights into brand positioning and market research. His journey continued as a Junior Area Sales Manager, where he focused on expanding the out-of-home and Horeca segments, demonstrating his knack for identifying growth opportunities.

    His tenure as a Junior Brand Manager for Dove and Dove Men+Care in the DACH region allowed him to directly influence brand strategy, oversee product launches, and enhance market visibility. Transitioning to the role of Junior eCommerce Manager, Jan-Eric was able to integrate his passion for digital business models into Unilever's broader strategy, ensuring that traditional brands effectively transitioned into the digital landscape.

    Transitioning from his accomplishments at Unilever, Jan-Eric co-founded JustWash, channeling his entrepreneurial vision into creating a product that resonated with consumer needs. His experience at Volkswagen Group China as a Digital Marketing Intern provided him with a broader understanding of digital consumer engagement strategies, further solidifying his expertise in brand management.

    Conclusion

    Jan-Eric Syring exemplifies a blend of traditional brand management and innovative entrepreneurial spirit. His impactful journey from established corporate roles to founding dynamic start-ups showcases his versatility and commitment to building meaningful brands that resonate with consumers. As the Co-Founder of Skingood Garden, he continues to project his vision for a healthier, more sustainable future, all while leveraging years of experience from top-tier companies like Unilever and Volkswagen. Jan-Eric's story is one of continuous growth, learning, and reshaping how brands engage with today's conscious consumers, positioning him as a significant player in the brand management and digital marketing landscape.

    Related Questions

    How did Jan-Eric Syring develop his expertise in brand management during his time at Unilever?
    What motivated Jan-Eric Syring to establish the direct-to-consumer start-up JustWash?
    In what ways does Jan-Eric Syring integrate sustainability into his brand strategies at Skingood Garden?
    How has Jan-Eric Syring’s educational background influenced his approach to entrepreneurship?
    What insights has Jan-Eric Syring gained from his experience in both corporate environments and start-ups?
    Jan-Eric Syring
    Add to my network

    Location

    Berlin, Berlin, Germany