Jan Chichłowski

Apple Arcade at Apple

Jan Chichłowski is a seasoned professional in the gaming industry who currently holds the position of Apple Arcade at Apple.2 3 His career has been marked by significant roles in game development, marketing, and publishing.

Career Progression

Chichłowski's professional journey showcases a steady climb through various positions in the gaming and technology sectors:

Apple Arcade: His current role at Apple, where he serves as Publishing Director.2
CEO: Prior to joining Apple, he held the position of CEO at an undisclosed company.2
Head of Marketing: This role likely contributed to his expertise in game promotion and user acquisition.2
Brand Manager: He has worked as a Brand Manager for multiple companies, honing his skills in product positioning and market strategy.2
Product Manager: Earlier in his career, Chichłowski gained experience as a Product Manager, including a stint at Biofarm from January 2006.2

Education and Skills

Jan Chichłowski holds a Master of Science degree, which has likely contributed to his analytical approach to brand management and marketing. His educational background includes studies at the University of Economics in Poznan.4

Notable Achievements

While at Vivid Games, a leading mobile games development studio in Poland, Chichłowski served as VP of Marketing. During his tenure, he was involved in the launch of "Highway Getaway," an action racing game for both Google Play and the Apple App Store.1 The launch strategy, which involved collaboration with yellowHEAD's ASO (App Store Optimization) team, resulted in:

Tripling organic downloads
Significantly increasing revenue through CRO (Conversion Rate Optimization) and ASO
Achieving #1 rankings for high-traffic keywords like "high speed chase" and "police pursuit"
Successful localization across 25 different markets, leading to top 5 rankings for major non-English keywords1

Jan Chichłowski's career trajectory demonstrates his expertise in mobile gaming, marketing strategies, and his ability to drive growth and success in the competitive app marketplace. His current role at Apple Arcade likely involves leveraging this extensive experience to further develop and promote Apple's gaming subscription service.