Fairleigh Dickinson University-Florham Campus

Susquehanna University

Marketing Manager, Media & Advertising at Nestlé Waters

New Milford, New Jersey, United States

Philip Morris International

Manager, Digital Media LA&C

- Oversee paid media planning, buying, optimization and measurement for domestic water brands, Pure Life, Splash, Poland Spring, Deer Park, Ozarka, Ice Mountain, Arrowhead, Zephyrhills.  Previously covered San Pellegrino, Perrier and Acqua Panna
-  Work directly with the Brand teams to understand their business objectives and goals to make sure media campaigns deliver on appropriate KPIs and drive the business forward
-  Facilitate best practices throughout our organization within TV, Digital, Social, Advanced TV, Video, Streaming Audio, Radio, OOH
-  Manage the day to day collaboration and strong partnership with media AOR to continuously ensure that priorities are balanced and achieved, and that there is a strong understanding of how brand goals/briefs translate into strong media plans and performance
-  Collaborate with Integrated Agency Teams to ensure media plans are aligned with total communications strategies and creative best practices across consumer touchpoints
-  Manage relationships with strategic media and marketing tech partners, and collaborate on annual media learning agendas
-  Manage large media budgets ($100MM) with timely forecasting, reconciliations, and liquidity reporting
-  Lead media performance analysis and reporting with agencies, partners and brands, including campaign optimizations, campaign business impact (including MMM analysis), and performance by channels, audience, and tactic
-  Maintain media briefing resources and guidelines such as planning and implementation timelines, brief templates, and reinforce best practices and how media can help the brands to ensure the greatest campaign impact

Nestlé Waters

Marketing Manager, Media & Advertising, Nestle Waters North America

- Managed a team of seven covering SAP Awareness, Sports Sponsorship and SAP Concur Solution Awareness Campaigns, with target audiences ranging from business executives within small and enterprise companies to broader future decision makers; responsible for >$45MM in yearly billings
- Planned, activated and optimized all SAP Brand and SAP Concur Solution Awareness Campaigns in the US, with tactics spanning from Broadcast, Social, Search, Display, Video, Digital Audio, Print and OOH.  Specializes in digital.
- Personally, created a global brand awareness strategy that was distributed to 7 different markets to then adapt into their own localized tactical plan
- Led the strategy, budget allocation, digital activation, cross channel coordination and reporting for SAPs highest visibility awareness campaign, frequently meeting with and preparing material for the CEO, CMO and executive team
- Closely worked with the numerous Omnicom agencies, for Social, Search, and Creative focusing on communications planning, strategic alignment, asset availability and creation, tactical planning and campaign performance
- Daily global communication with over 10 markets, providing strategic oversight on brand vision and strategy, best practice guidelines, and supporting regional and local teams service, talent, process, reporting, templates and tools
- Established a 200+ page Global Toolkit to start and maintain standardized global processes, templates and communication frameworks for global agency and client teams
- Onboarded 6 different market teams in 2018 on new client and branding campaigns spanning from client onboarding, processes, activation and measurement
- Worked hand in hand with the SAP Integrated Media team and the Global Advertising team to ensure that both clients and agency partners are working towards common goals, following determined processes and SLAs, innovation themes and best practices

Global Strategy Director

Associate Strategy Director

- Managed a team, strategizing and activating US based Samsung B2B & NAHQ advertising campaigns reaching general Business tech decision makers, key verticals, and ultra-premium audiences
- Helped establish a presence within a new category for Samsung, through various mediums (Online, Print, OOH, Radio, Lead Gen, Social), managing the various internal teams to produce & collect work for the client
- Develop campaign strategy’s based on Awareness, Lead Gen and Purchase goals evaluating partners and tactics to best hit client goals and maintain overall efficiency
- Responsible for budget planning, monitoring and clearing multi-million dollars (>$25M) yearly campaign billings
- Maintain day to day client relationships and deliverables on campaign performance, budget requests and strategic & tactical recommendations
- Supervise, guide and manage a team on day to day tasks, weekly deliverables, ongoing projects and training
- Lead team brainstorming sessions to develop strategic and creative solutions for client objectives
- Educated clients on rationale to implement newer B2B executions such as Programmatic, Social, Lead Gen, Mobile, Video, Custom Media Units and Social Influencer Programs

Starcom MediaVest Group

Supervisor

Associate

- Implement and execute media plans for the Enterprise and Small Business segments of AT&T
- Produce multi-million dollar cross channel (TV, Print, Online, Radio) Media Plans focusing on strict Direct Response and Lead Generation initiatives advertising Bundle Packages, Mobile Apps, Blog Posts and cell phone plan promotions
- Worked on media programs to help develop plans with key partners based on competitive and segment data, while providing POVs based on client objectives, costs, and target effectiveness
- Tracked campaign performance/efficiency by using reporting broken out by vendor, spend and placement

Senior Digital Media Planner

Junior Planner for AT&T Business Solutions

Junior Media Planner

Corresponded daily with our Chinese factories
Worked with factory on logistics, design, and samples
Developed shoe design and improvements for buyers
Managed 7 large retail department accounts
Worked with buyers to place and follow through with shoe orders

CP International

Customer Service / Factory Liason

Repaired and organized blueprints
Reviewed and corrected financial statements
Prepared lease documents
Marketed Company to possible future tenants

TREECO, The Real Estate Equity Company

Real Estate Equity Company Intern

Assisted the Logistics Department with shipping
Processed Accounts Payable and Receivable
Created and sent invoices to retail corporation clients
Assisted Factory Liaison with international client communications
Tested shoe sample product design

Jamilee Morgan