UC San Diego

Ecommerce Product Manager @ IDEO U

IDEO U

Ecommerce Product Manager

• Oversaw new customer acquisition, creating custom dashboards to monitor KPIs and cross-functionally collaborating with sales, digital, email, and customer journey teams to drive pipeline
• Accelerated velocity for multivariate conversion rate optimization (CRO) testing program, using design and data analysis expertise to run tests that boosted online revenue, transactions, and annual contract value (ACV)
• Created enablement resources to educate sales teams on online self-service program, reducing support inquiries and promoting larger deals
• Led in-depth quantitative and qualitative competitive research to uncover actionable insights and drive the development of new, impactful product features in collaboration with product managers
• Supported user acceptance testing (UAT) efforts to guarantee a seamless and optimal user experience for new product features

Tableau

Senior eCommerce Marketing Specialist

• Collaborated closely with the CEO to drive marketing process improvements and execute marketing initiatives, including forming strategic partnerships, managing social media presence, and executing effective email campaigns
• Spearheaded UX copywriting initiatives as a leader on the Product team, fostering collaboration with researchers and designers to ensure seamless user flows and visually appealing designs
• Developed and implemented a comprehensive company branding guide, unifying the team around a consistent brand story, messaging, tone, voice, and copy style

Do Good Points

Marketing Manager

• Managed a team of direct reports and projects that strengthened brand awareness, including optimizing SEO and SEM efforts, growing social media following and email lists, and supporting global communities by donating planners
• Spearheaded e-commerce migration, enhancing the customer shopping experience and driving business growth through increased conversions, extended session duration, and automation of key company programs such as email marketing, rewards, and bulk ordering
• Strategically roadmapped product launches and collaborated with cross-functional teams and external partners to attain business objectives and drive success
• Crafted and executed a comprehensive go-to-market marketing calendar, demonstrating a well-planned approach to seasonal promotion strategies and ensuring alignment with overall business goals
• Contributed to the implementation and streamlining of internal structures for one of the nation's fastest-growing small businesses, fostering efficient and effective operations
• Unified company's brand voice across all communications, ensuring brand consistency by writing and reviewing copy for social media captions, email newsletters, and blog posts

Passion Planner

Marketing Director

• Provided technical support and expert design critique to 40+ students, guiding them through complex projects in areas such as interviewing, wireframing, prototyping, and web development

UCSD Practicum in Professional Web Design

Instructional Assistant

• Boosted word-of-mouth sales through the creation and management of a highly successful online international rep program, comprising of 400+ team members
• Spearheaded the development of a blog from concept to execution and curated inspiring #PashFam stories to deepen community engagement and drive growth.
• Formed strategic partnerships with influencers to promote social media platforms, resulting in a substantial following of 200k+
• Built strong relationships with customers by actively engaging with the community across all social media platforms (Instagram, Facebook, Twitter) through prompt responses to comments and DMs, understanding customer pain points and proposing long-term solutions to the team
• Delivered innovative solutions and exceptional customer service to thousands of support inquiries, consistently achieving high customer satisfaction ratings by answering the most tickets and maintaining above a 95% satisfaction rate

Team Member / Intern

• Managed a team of six to create visually impactful graphical elements for a comprehensive National Student Advertising Competition (NSAC) casebook
• Conceptualized and executed innovative advertising campaigns across multiple platforms, including billboards, phone apps, websites, Twitch TV, transit ads, and social media collateral
• Partnered with the Strategy, PR, and Media Planning departments to develop and launch a cohesive advertising campaign

American Advertising Federation: UCSD (Adwave)

Art Director

• Designed the  California-Nevada-Hawaii District Convention program booklet
• Effectively communicated with members throughout the district for various program copy
• Produced cover illustrations, page layouts, logos, shirt designs, promotional social media advertisements, forms, and letterheads
• Contributed to the success of a record-breaking 1,000 attendee 64th annual District Convention

Circle K International

Cal-Nev-Ha Programs & Marketing Chair

• Designed marketing collateral for UC San Diego facilities and events, spanning a range of mediums from print to digital
• Worked closely with the marketing team and campus organizations to bring designs from concept to completion, supporting the promotion of weekly events and increasing their visibility

University Centers Marketing & Programs

Graphic Designer

• Worked on the Public Relations & Tech committee to digitally and creatively provide updates and information to district members via website, webinars, videos, newsletters
• Provided design services to clubs throughout the CNH District to produce shirts, posters, flyers

Cal-Nev-Ha Graphic Design Chair

• Created posters, flyers, and social media marketing graphics to publicize a charity ball for the Pediatric Trauma Program
• Outreached to several various Circle K clubs through California, Nevada, and Hawaii which led to a record-breaking, sold out event

Masquerade Ball Public Relations Chair

• Oversaw the creation of the club scrapbook for award submission at District Convention
• Designed various club graphics used for publicizing events via social media

Jamie Santos