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Jamie Russo
CEO at Everything Coworking - The industry's education platform for new operators and Community Managers
Jamie Russo is a prominent figure in the coworking industry, currently serving as the Community Manager at Launch House. She is also the Founder and CEO of Everything Coworking, where she shares her expertise in launching and operating coworking spaces.
Professional Background
Russo has a rich background in entrepreneurship and management. She has successfully started, operated, and sold two coworking companies, including Enerspace Coworking, which had locations in Chicago and Palo Alto. Her experience extends to serving as the Executive Director of the Global Workspace Association (GWA) for five years, where she contributed to the growth and development of the coworking sector.12
With an MBA from the University of Chicago, Russo has also held marketing positions in Fortune 500 companies and worked as the COO of a healthcare startup. Her journey into coworking was driven by a desire to create workspaces that foster well-being and community, reflecting her belief that work should not compromise personal health.12
Contributions to the Coworking Community
Jamie Russo is known for her efforts to educate and support other coworking operators through her podcast, "Everything Coworking," and various courses designed to help new and existing coworking spaces thrive. She frequently speaks at industry conferences, sharing insights on best practices and trends in coworking.23
Through her work, Russo aims to empower others in the coworking community, ensuring that they have access to the knowledge and resources necessary to succeed in this evolving industry.12
Highlights
As a solo writer, you'll find your best new clients through existing clients.
If you do great work, your current clients will tell their friends about you.
Their friends see your writing, ask about it, and learn your name.
Success builds naturally this way.
• 1 client leads to 2 clients • 2 lead to 4 clients • 4 to 8
Poor service means you'll lose clients fast and go to zero.
IMO the path to growth in any business is making customers happy.
Happy customers tell their friends about you. Their happiness becomes your success.
Nothing is more straightforward than that.
The attention economy is chaos.
Information overload. Fake news. Trust at an all-time low.
Old way:
- Hire a publicist
- Pitch to gatekeepers
- Hope for coverage
New way:
- Be your own media
- Share authentic stories
- Build direct relationships
Forward-thinking startups spotted this trend a while ago.
It’s time to go direct.
