Jamie Gordon

Jamie Gordon is a renowned social scientist, consultant, and cultural strategist with over 20 years of experience in cultural and consumer studies.1 Her expertise lies in brand strategy, human and cultural insights, storytelling, and futuring.

Professional Experience

Jamie has held several key positions throughout her career:

• VP Cultural Strategy, Brand Strategy Director at ConcentricLife (June 2023 - Present)2
• Chief Disruption Officer at The Mighty Shed (February 2020 - July 2022)2
• Freelance Cultural Strategy Consultant (April 2016 - February 2020)2
• Senior Cultural Strategist at BMC Strategic Innovation (November 2017 - January 2020)2
• Director of Human and Cultural Insights at Scout (June 2016 - October 2018)2
• Partner and Cultural Strategist at Culture (June 2014 - April 2016)2

Education and Expertise

Jamie holds an M.A. in Applied Sociology and a B.A. in Anthropology from the University of Central Florida. Her work focuses on leveraging anthropological techniques and tools to discover insights about target consumers and inform brand strategies.1 She emphasizes the importance of understanding human values, cultural context, and the drivers of behavior to connect with consumers on a deeper level.1

Clients and Impact

Throughout her career, Jamie has worked with a global roster of renowned brands, corporations, and agencies. Her clients have included The Coca Cola Company, Unilever, Kraft Foods, Google, and eBay. In her various roles, she has been responsible for shaping white space opportunities, leading cultural analysis work, and helping brands envision the future to create thriving business practices.2

Jamie Gordon's LinkedIn username is indeed "brandsherpa," which aligns with her previous role as "Chief Sherpa" at The Brand Sherpa.2