Jamie Cunningham

Jamie Cunningham is a prominent figure in the sports business industry and the Founder & Executive Director of ONETOWATCH. He has a diverse background in sports marketing and entrepreneurship.12

Career Highlights

Jamie Cunningham's career in sports business began with his training at IMG under Mark McCormack, which laid the foundation for his future endeavors.1 Following this experience, he founded Professional Sports Group (PSG), a leading international sports marketing agency, driven by his passion for sports and the business aspects of the industry.12

In June 2023, Cunningham announced that he had joined ONETOWATCH as an advisor.3 He later assumed the role of Founder and Executive Director at ONETOWATCH, while maintaining his position as CEO and Founder of Professional Sports Group.4

Entrepreneurial Ventures

Professional Sports Group (PSG): Cunningham founded PSG and served as its CEO from 1995 to 2023.4 The company has established itself as a significant player in the international sports marketing landscape.

ONETOWATCH: In addition to his role at PSG, Cunningham launched ONETOWATCH, which appears to be a content-focused arm of his business ventures. When discussing the launch of ONETOWATCH, he described it as "a start-up style agency who live and breathe digital, social".5

Personal Background

Jamie Cunningham describes himself as "Made in Glasgow, polished in Dorset/Edinburgh, trained by Uncle Mark".6 This suggests a Scottish origin with formative experiences in various parts of the UK. His reference to "Uncle Mark" likely alludes to his mentor, Mark McCormack of IMG.

Cunningham's passion for sports is deeply rooted, as he mentions that growing up, his TV lounge often felt like a miniature stadium.3 This early exposure to sports likely influenced his career path and business focus.

In summary, Jamie Cunningham is a seasoned sports business professional with a strong entrepreneurial spirit, having founded and led multiple successful ventures in the sports marketing and content creation sectors.